Creating Marketing Channels segments that copy Marketing Channel classifications | Community
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Frankie102
July 8, 2024
Question

Creating Marketing Channels segments that copy Marketing Channel classifications

  • July 8, 2024
  • 1 reply
  • 1114 views

I am trying to create a number of Marketing Channel segments that follow the classifications criteria, but the metrics (Purchases, Visits, or even Revenue) do not line up. I am seeing a handful of tracking codes still populate incorrectly, specifically Paid Search. 

 

Appreciate any help on if 

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 9, 2024

Can you provide a little more detail on what you are trying to do in your segments?

 

Your Marketing Channel data already has an attribution (30 days by default), the last touch value should be available to you without a lot of additional criteria...

F
Frankie102Author
July 9, 2024

I am creating segments that replicate the classifications that are listed below. Ex Paid Search.

 

The classifications are built using v0, which are using the tracking code, and so I am building a segment using the tracking code by using the same logic.

 

As you can see the #s are not lining up, and unsure why they aren't. Is it because the attribution in v0 is 10 days, which could be throwing it off? 

 

Date range below is for 10 days as an example. 

 

 

Josh Stephens
Community Advisor
Josh StephensCommunity Advisor
Community Advisor
July 9, 2024

Hi @frankie102  - 

While tracking code and marketing channel are closely related, they have different scopes and I recommend not using them together.  Instead, try using channel detail.

Tracking code - only set when a campaign code is set, typically persists for 30 days.  

Marketing channel - there's a channel of some sort set on every visit

Example of where you'd see differences

1st visit - Monday - via email CID (channel = email, channel detail = em_test1234, tracking code = em_test1234)

2nd visit - Tuesday via organic search (channel = organic search, channel detail = google, tracking code will still = em_test1234 since the organic search visit didn't have a tracking code to overwrite the existing value)

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