Connect with adwords?

Question

Associate media analyst here. A company we started working with has requested that we use Adobe Analytics and it will be my first encounter with the platform itself.

How do you go around tracking conversions from adwords campaigns on adobe analytics?

Is there anything I should know about using paid campaigns and tracking everything through adobe?

jantzen_b · Accepted Answer

Since this is an older post, I'm assuming you've solved this issue. Incase others find this post, I'll post the link to the documentation below:

https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/campaign.html?lang=en#vars

https://experienceleague.adobe.com/docs/analytics-learn/tutorials/integrations/ad-cloud/introduction-to-the-analytics-for-advertising-cloud-dsp-integration.html?lang=en#integrations

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