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Lindsay1
Aug 23, 2022 3:06 PM UTC
Question

Connect Adobe Analytics to Google ads

I would like to use the data from Adobe Analytics to run a Google ads campaign. Therefore, I need to connect Adobe Analytics to my ad account. As I'm not used to working with Adobe, I have no idea where to start. Could somebody help me with this set-up? 

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3 replies

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
Aug 24, 2022 3:42 PM UTC

Analytics wouldn't be the right product to connect. Instead, you want to look at Adobe Audience Manager (AAM).  Contact your Adobe Customer Success Manager for more information.

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Pradeep_Kumar_Srivastav
Community Advisor
Pradeep_Kumar_SrivastavCommunity Advisor
Community Advisor
Aug 28, 2022 3:08 AM UTC

Hi @lindsay1 , Recommendation to use AAM to share segment to google Ads. I have used People-based Destinations to send segments to destination like Facebook.

 

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/destinations/people-based/people-based-destinations-overview.html?lang=en  

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samfono
User Group Leader
samfonoUser Group Leader
User Group Leader
Apr 28, 2023 7:41 PM UTC

Hi @lindsay1 ,

 

We have launched a connector at Summit that can accomplish send Adobe Analytics segments directly into Google Ads. Here is the quick demo to see how it works and you can learn more on the Datajoin site here.

 

Our free-tier is available so you can test drive it yourself.

 

Let us know if any questions on this.

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