compatible dimensions and metrics

Forum|Forum|7 months ago
June 4, 2025
1 reply
892 views

Is there a list of compatible Adobe analytics dimensions and metrics?

For example page name can OR can not be used with conversion rate etc...

Analytics

Best answer by MandyGeorge

For the most part, you can use any dimension with any metric. The only exceptions really are the bot page dimensions and some of the advertising analytics ones. But while you can use pretty much any dimension and metric together, whether or not they make sense is a different story.

The other thing to keep in mind for is that based on your evars persistence, or if you're using a prop, your success metric might not be returning any results, because it happens in a different hit. For example, with page and conversion rate. Your order success page is where all of the orders actually happen, so it's going to get credit for the orders. If you're trying to look at conversion rate based on something like home page or a search page, you might be getting all 0s. What you can do is use non-default attribution models and this will allow you to give credit beyond last touch so that you can see how other pages impacted your conversion rate.

So in short, n there isn't a list of compatible dimensions and metrics, because essentially any of them can be used together, it just depends on how you have them set up what type of results you will get.

MandyGeorge

Accepted solution

Community Advisor and Adobe Champion

For the most part, you can use any dimension with any metric. The only exceptions really are the bot page dimensions and some of the advertising analytics ones. But while you can use pretty much any dimension and metric together, whether or not they make sense is a different story.

The other thing to keep in mind for is that based on your evars persistence, or if you're using a prop, your success metric might not be returning any results, because it happens in a different hit. For example, with page and conversion rate. Your order success page is where all of the orders actually happen, so it's going to get credit for the orders. If you're trying to look at conversion rate based on something like home page or a search page, you might be getting all 0s. What you can do is use non-default attribution models and this will allow you to give credit beyond last touch so that you can see how other pages impacted your conversion rate.

So in short, n there isn't a list of compatible dimensions and metrics, because essentially any of them can be used together, it just depends on how you have them set up what type of results you will get.

Jennifer_Dungan

Community Advisor and Adobe Champion

In addition to this... Page Name cannot be used with Click / Action calls...

Interestingly, Adobe doesn't actually have a reserved metric for "Page View"... this metric is calculated based on the existence of "pageName" and/or "pageURL" in the data... anything with either or both of these values will be counted as a page view.

Now, you might be saying, but I see both of these on my tracking calls when I have click tracking... and you're right... these are sent to Adobe on your clicks and actions.. however, Adobe removes them during processing (based on their being specific click/action dimensions like "Page Event Variables")

It's for this reason that many people create a custom prop or eVar (with a hit expiry) to store their pageName values in for all hits (page views and clicks/actions), and also for URLs (which are typically only available in Data Warehouse and raw data exports). This allows you to correlate your clicks and actions back to the page on which those clicks were made.

Other than that and Bot specific tracking, as Mandy said, most things can be correlated with one another... provided it make sense within your own implementation.

V

VirginieRe2Author

Level 2

Jennifer,

Page name can not be used with actions, but can Page be used with actions/clicks?

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