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jharvey123213
jharvey123213
October 16, 2015
Solved

Click Through Rate HELP??!!

  • October 16, 2015
  • 1 reply
  • 693 views

Still very new to this CTR thing... can someone tell me if 0.304% is a good CTR?  Please and thank you!!

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Best answer by BrianAu1

Hi,

That is very difficult to answer without a better sense of a wide variety of factors (quantity & quality of the impressions, content placement properties, marketing/advertising channel in question, specific content in question, etc.). I would recommend relying on past campaigns or similar content performance to evaluate as best as possible like for like periods specific to your company.

Best,

Brian

1 reply

B
Adobe Employee
BrianAu1Adobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

Hi,

That is very difficult to answer without a better sense of a wide variety of factors (quantity & quality of the impressions, content placement properties, marketing/advertising channel in question, specific content in question, etc.). I would recommend relying on past campaigns or similar content performance to evaluate as best as possible like for like periods specific to your company.

Best,

Brian

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