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jharvey123213
jharvey123213
Oct 16, 2015 2:26 AM UTC
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Click Through Rate HELP??!!

Still very new to this CTR thing... can someone tell me if 0.304% is a good CTR?  Please and thank you!!

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BrianAu1Accepted solution
Adobe Employee
Oct 16, 2015 2:26 AM UTC

Hi,

That is very difficult to answer without a better sense of a wide variety of factors (quantity & quality of the impressions, content placement properties, marketing/advertising channel in question, specific content in question, etc.). I would recommend relying on past campaigns or similar content performance to evaluate as best as possible like for like periods specific to your company.

Best,

Brian

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1 reply

Adobe Employee
BrianAu1Adobe EmployeeAccepted solution
Adobe Employee
Oct 16, 2015 2:26 AM UTC

Hi,

That is very difficult to answer without a better sense of a wide variety of factors (quantity & quality of the impressions, content placement properties, marketing/advertising channel in question, specific content in question, etc.). I would recommend relying on past campaigns or similar content performance to evaluate as best as possible like for like periods specific to your company.

Best,

Brian

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