2 namespaced IDs share the same cookie ID, upon conflict IDs are sorted in lexographic order in this case alphabetical. So `janedoe@gmail.com` compared to tomsmith@gmail.com`. J comes alphabetically before T, so `janedoe@gmail.com` is picked
From the identity docs:
- If multiple primary identities are found in different namespaces, the identities in the namespaces are sorted lexicographically, and the first identity is selected.