CJA- Attribution for adobe campaign reporting

Question

I'm having an issue with assigning credit to campaigns for a conversion metric. We want to see which campaigns result in a client login/registration within 2 days of it being sent out.

The segment I created is assigning credit to every campaign a person sees, regardless of whether that individual campaign was responsible for the conversion. For example, if Jim Smith saw Campaign A on March 1- converted to login on this one, Campaign B on April 4 (no login), and Campaign C on April 15 (no login), it's showing that all three campaigns are credited with the "action complete" when that isn't actually the case. I only want it to show that Campaign A receives credit for conversion, not the other two.

Is there a way to handle this in CJA?

PratheepArunRaj · Accepted Answer

Dear @adgerman25 ,I don't think the created segmentation is correct, or even using a segment will help here.Just use the dimension (guess it is Target BAU with Delivery Label in it) against the action complete with last touch as your attribution with a lookback window of 2 days. Then, select the report to build your segmentation and see whether you are able to get the required answer.Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded