Changes to Marketing Channel Processing Rules | Community
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carlosvelarde
Level 2
January 19, 2021
Solved

Changes to Marketing Channel Processing Rules

  • January 19, 2021
  • 2 replies
  • 1591 views

If i change today the Marketing Channel Processing Rules, will change the conversions in the past or just in the future?

Thanks!

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Best answer by jeff_bloomer

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive."
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en#prerequisites 
See "Additional notes about processing:", the first bullet.

2 replies

Adobe Employee
January 19, 2021

@carlosvelarde It's not retroactive, and any changes will be effective, going forward.

jeff_bloomer
Adobe Champion and Community Advisor
jeff_bloomerAdobe Champion and Community AdvisorAccepted solution
Adobe Champion and Community Advisor
January 28, 2021

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive."
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en#prerequisites 
See "Additional notes about processing:", the first bullet.