Change in Marketing Channel Manager / Override Last-Touch Channel & Reporting Impact | Community

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Change in Marketing Channel Manager / Override Last-Touch Channel & Reporting Impact

Forum|Forum|3 years ago
April 19, 2022
1 reply
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I realised that we have checked the last-touch channel override for direct & internal and think that it would be best to stick to the adobe recommendation & uncheck those in order to get a better Understanding of our Advertising Channels. Now I wonder, if historical Data will be impacted / recalculated with this change (I suppose not but wanted to be sure) ? - thanks for the help!

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Best answer by FrederikWerner

Historical data will not be impacted by this change. Marketing Channel logic runs when the data is collected and can't be changed afterwards.

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Community Advisor and Adobe Champion

Historical data will not be impacted by this change. Marketing Channel logic runs when the data is collected and can't be changed afterwards.

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@frederikwernerthanks for the help!