Can we use personal data in Classifications? | Community
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mjdavid007
Level 3
January 30, 2024
Solved

Can we use personal data in Classifications?

  • January 30, 2024
  • 2 replies
  • 702 views

Currently, we get a unique Visitor ID whenever they log in on our site, which we can later "translate" on our CRM. I was wondering if we could use Classifications in order to show the "translated" IDs straight into Adobe Analytics workspace, having in mind this would include personal data (although it would include, basically, company name only).

 

Thanks a lot.

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Best answer by yuhuisg

Adobe generally frowns on having personally identifiable information (PII) data in Analytics. But yes, do consult your managers / lawyers about this, particularly with modern sensitivities around data privacy.

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 30, 2024

I would expect this is more of a question of whether that falls in line with your company's privacy policy?

 

 

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
January 30, 2024

Adobe generally frowns on having personally identifiable information (PII) data in Analytics. But yes, do consult your managers / lawyers about this, particularly with modern sensitivities around data privacy.

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