Can Users Stop/Block Adobe Analytics From Scraping Your Data ?

Question

Hello.As per the question topic.We have examples of individuals who have been sent emails from Adobe campaign, the Adobe campaign tracking log shows email opens and clicks, with the click being a URL/Link to a page on our website. We have Adobe analytics etc running on our website yet the data feeds we get back from Adobe Analytics DO NOT contain the traffic for the individual that clicked on the link and in theory went to our website. Can the user put anything in place to stop the traffic/data being scraped ? ThanksLee

KumarRishii · Accepted Answer

Yes, Users can block Adobe Analytics from tracking their data through various methods, such as using ad blockers, privacy-focused browsers, disabling JavaScript, enabling "Do Not Track" signals, or leveraging VPNs and DNS blockers. Consent management platforms (CMPs) also allow users to deny tracking.

In the mentioned scenario, missing data in Adobe Analytics could result from users blocking tracking, opting out via privacy regulations, errors in tracking links, integration issues, or network restrictions on the user's side. Ensuring accurate data collection requires technical checks and adherence to privacy preferences.

Josh Stephens · Answer

I'm not an expert on exactly how users could block analytics from being captured. It does look like ad blockers and other technology may do so or may strip out the query string params, though I'd presume there might also be ways to block the open & clicks as well.

There could be other factors such as the user exiting/leaving before the page loaded or the analytics call was fired. I know that Intelligent Tracking Prevention (ITP) methods can make it seem that an email was opened, I'm not sure if they might also appear as clicks or not.

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