Can traffic be distinguished between feature phone and smart phone in Adobe Analytics? | Community
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lisa_toms
Level 2
October 16, 2015
Solved

Can traffic be distinguished between feature phone and smart phone in Adobe Analytics?

  • October 16, 2015
  • 3 replies
  • 1461 views

Hi there,

I have been asked to show the split of traffic to our company site between feature and smart phones.  Is this possible?  From what I have read, the mobile phone traffic from the mobile > device type report only represents smart phone traffic.  

Any assistance would be greatly appreciated.

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Best answer by robert_yu

Another method to get a ball park estimate is to filter out iOS, Android, and Windows operating systems.  These cover majority of the current smartphone market.

3 replies

TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
October 16, 2015

Hi,

There is no demarcation between feature phones and smart phones in analytics. What you can do is that create a segment for mobile phone screen size below a certain value because feature phones usually have a lower screen size than smartphones. 

Also you could look into this article if this gives you an insight - https://marketing.adobe.com/resources/help/en_US/sc/implement/visid_mobile.html

Let me know if this helps.

Thanks!

TM

WhoaShekhar
WhoaShekhar
Level 10
October 16, 2015

Hi Lisa,

Thanks for reaching out. 

Please allow us some time to investigate and we will get back to you on this.

Thanks!

robert_yu
robert_yuAccepted solution
Level 3
October 16, 2015

Another method to get a ball park estimate is to filter out iOS, Android, and Windows operating systems.  These cover majority of the current smartphone market.

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