Calculation of Average Time Spent on Page in Adobe Analytics

Forum|Forum|10 years ago
October 16, 2015
12 commentaire
25100 vue

Hi All,

Would like to get your opinion as to how SiteCatalyst derive Average time spent on Page as metrics in Report and Analytics. As per site https://marketing.adobe.com/developer/forum/reporting/how-sitecatalyst-calculate-total-time-spent-on

Average Time Spent on Site = Total Time Spent/ (Visits - Single Page Visits), Can I apply similar logic for Time spent on Page calulation as below?

Average Time Spent on Page = Total Time Spent/ (Page Views - Single Page Visits)

Can Single Page Visits be obtained from SiteCatalyst directly or can I use the formula below?

Single Page Visits = Bounce Rate * Page Views

Please advise whether this approach is correct to Calculate Time Spent on Page or if there are some other way of doing so then please share.

Thanks,

Aditya Tarun

Analytics

Ce sujet a été fermé aux réponses.

Meilleure réponse par BrianAu1

Average Time Spent on Page is a standard metric in R&A. Navigate to Site Content> Pages Report and add the 'Average Time Spent on Page' metric. There is additional Adobe data logic that goes into the Time Spent metric, which to my understanding makes it impossible to calculate at a page level w/ other standard metrics. A good review of the time spent metric can be found on the help: site:

https://marketing.adobe.com/resources/help/en_US/reference/metrics_time_spent.html

https://marketing.adobe.com/resources/help/en_US/reference/metrics_ts_page_calculation.html

Single Page Visits can be accessed direct via the 'Single Access Metric' OR you if you want to view by Single Hit Visits you can use the 'Bounces' metric.

https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/comparing-bounces-and-single-access.html

Best,

Brian