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Advance_Analyti
Advance_Analyti
Level 2
February 20, 2019
Beantwortet

Bounce Rate Question

  • February 20, 2019
  • 3 Antworten
  • 2337 Ansichten

What does it may mean when i am able to see bounce rate (which is not zero) for my non landing pages. I can see bounce rate for all of my pages and most of them are not landing pages where users can land directly.

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    Beste Antwort von Andrey_Osadchuk

    Following ursboller's reply, pay attention to when the site authenticated session expires. It may be the case that while AA visit expires, the auth-session remains active. The visitors open the page (via bookmarks, page reload, ...) and then leave. This may be one of the possible scenarios you are observing.

    3 Antworten

    Urs_Boller
    Community Advisor
    Urs_BollerCommunity Advisor
    Community Advisor
    February 20, 2019

    there are a lot of reasons why you get a bounce rate. but first, lets look at the technique: the bounce rate is calculated "bounces : entries", see here: Bounce Rate

    here are some reasons why users might come directly to pages which you describe as "non-landing-pages":

    - user found a way to access directly either by search engines

    - someone posted a link somewhere or sent email to friends

    - visit "timed out" (30 mins) because user left computer for a moment, then came back to make one hit (reload?) and disappear...

    I suggest you have a look at

    a) how many entries/exits do you have on those pages?

    b) where did they come from (referrer, previous pagename,...)

    c) did the have another visit on the same day?

    just a few ideas ...

      Advance_Analyti
      Advance_AnalytiAutor
      Level 2
      February 20, 2019

      Thank you. The website is an authenticated one so when i say non landing pages, it means that you can't reach certain pages without login actions and pages. I will do have a look at where did they come from (referrer, previous pagename,...) and see if it gives me any thing.

      Andrey_Osadchuk
      Andrey_OsadchukAntwort
      Level 10
      February 26, 2019

      Following ursboller's reply, pay attention to when the site authenticated session expires. It may be the case that while AA visit expires, the auth-session remains active. The visitors open the page (via bookmarks, page reload, ...) and then leave. This may be one of the possible scenarios you are observing.

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