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SousaJo
Level 2
July 3, 2026
Solved

Bot traffic

  • July 3, 2026
  • 5 replies
  • 225 views

Hello!

I’m fairly new to the Adobe Analytics and because of it, I’m still discovering some of its functionalities.

Recently, I spotted MANY views coming from a specific country (Singapore) compared to other Asian (and even non-asian) countries.
Is there a way to know if most of it is due to bot traffic?

I have the Enable IAB Bot Filtering Rules checked. I already filtered that traffic by some dimensions, like average time per visits (which is extremely short) , Operating system (which barely include any traffic from systems like Linux, most of it comes from Apple Macintosh); but filtering by dimension values, I don’t feel confident enough to conclude if it’s bot traffic or not.

How are the usual way you use to check out bot traffic?

Thank you in advance

Best answer by Gokul_Agiwal

HI ​@SousaJo 

I think enabling the IAB Bot Filtering is a good start, but it only removes bots that are on the IAB-maintained list. There might be some automated traffic can still make it through because Adobe only filters bots that are identified in the IAB list. 

 

Adobe also supports custom bot rules for cases where suspicious traffic isn't being caught by the standard filters. https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/report-suite-general/bot-removal/bot-rules#custom-bot-rules 

Configure bot rules in Analytics | Adobe Analytics 

So it’s better to look multiple metrics rather than just two 

https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/report-suite-general/bot-removal/bot-removal 

Like in your case - 

For your Singapore example, create a segment for:

  • Country = Singapore
  • Then break it down by:
    • Browser
    • Operating System
    • User Agent (if collected)
    • ISP/Domain
    • Entry Page
    • Referrer Type

so If most of the traffic comes from a small number of browsers, ISPs, or landing pages, that's often a strong clue that the traffic is automated.

Hope this helps.

Thank you

5 replies

Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity AdvisorAccepted solution
Community Advisor
July 3, 2026

HI ​@SousaJo 

I think enabling the IAB Bot Filtering is a good start, but it only removes bots that are on the IAB-maintained list. There might be some automated traffic can still make it through because Adobe only filters bots that are identified in the IAB list. 

 

Adobe also supports custom bot rules for cases where suspicious traffic isn't being caught by the standard filters. https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/report-suite-general/bot-removal/bot-rules#custom-bot-rules 

Configure bot rules in Analytics | Adobe Analytics 

So it’s better to look multiple metrics rather than just two 

https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/report-suite-general/bot-removal/bot-removal 

Like in your case - 

For your Singapore example, create a segment for:

  • Country = Singapore
  • Then break it down by:
    • Browser
    • Operating System
    • User Agent (if collected)
    • ISP/Domain
    • Entry Page
    • Referrer Type

so If most of the traffic comes from a small number of browsers, ISPs, or landing pages, that's often a strong clue that the traffic is automated.

Hope this helps.

Thank you

Thanks, Gokul
manpreetkaur27
Adobe Support
Adobe Support
July 14, 2026

Thanks for sharing this, ​@Gokul_Agiwal. I am marking this as the best answer.

MandyGeorge
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 4, 2026

As already mentioned the IAB list only works for bots that are listed on it, andnin my experience that's a very small percent of bot traffic hitting our site. You can also add custom bot rules based on user agents or ip addresses/ranges. But that might not be enough either. This is a good option for some things,  ut for general bots, because companies can buy ranges of IPs these can change frequently and can be hard to maintain. 

What we've always done is make a bot filtering segment with various conditions to identify visits from bots and then create a virtual report suite with the bot filtering segment applied to it. To create this segment we often use combi actions of country/region, browser, referrertype, domain, and screen size. We use metrics like total visits, bounce rate, conversion rate, and a few other engagement Metrics (since bots don't click on links, add products to cart, or buy stuff, if a visit is engaged it's probably not a bot). 

It will likely take a bit of work to determine what traffic is coming from bots, but as you get more experience, it'll get a bit easier to notice. But for your specific case, I would start with using country for Singapore, look at visits and conversion rate, break it down by the typed/bookmarked referrer type, and then keep breaking down by either domain, browser, or other dimensions until you find segments of traffic with high visits and no conversion or other engagements. Those will be your bots. Then make a segment to exclude them.

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 4, 2026

In addition to what the others have said, some bad bots do operate out of Asian (or seemingly Asian) countries… We had an issue a few weeks ago coming from Vietnam.

We debating on adding custom rules to our Bot rules, but we ended up instead working with our DevOps team and blocked it completely at the CDN level… it wasn’t legitimate traffic, odds are it was scrapping our sites for content, so the decision was made to just prevent it fully from accessing the site… 

 

In our case, we could only see a clear “bot” traffic when we looked at the data at minute granularity. Under normal reporting, the data didn’t outright “scream” bot traffic.. but at super small time increments, we could see the traffic coming in for 1-2 mins at a time, every hour or 30 mins… the pattern was clearly not human.

manpreetkaur27
Adobe Support
Adobe Support
July 8, 2026

Hi ​@SousaJo 
Please consider marking a best answer so it could help others who have a similar concern in the future.

SousaJo
SousaJoAuthor
Level 2
July 21, 2026

Hello!

I’m so sorry! I surely will do it the next times.

Thank you

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 21, 2026

Just an FYI, I was in a Deep Dive session on Bot Detection a few months ago, and the video was just posted (there were some unforeseen delays), anyway, there’s a lot of ideas and processes covered that you (and anyone else who comes upon this thread) might find helpful.

 

 

SousaJo
SousaJoAuthor
Level 2
July 22, 2026

Thank you :) I found it very informative and helpful!

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 22, 2026

I’m glad 🎉

I am sure bots will change again before the end of the year (heck.. probably by the end of the month lol). We have to continue to be vigilant and creative in dealing with them.