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bindukumari90
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December 21, 2021
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Basket Size - Analysis Workspace

  • December 21, 2021
  • 2 replies
  • 1815 views

Hi Team,

 

Please let me how we can represent basket size in adobe analytics, as orders/visit is not showing data properly. So, is there any other way.

 

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Best answer by PratheepArunRaj

Dear bindukumari90,

When you say size, the size can be based on Revenue or Items.

If you want to understand the Bucket Size based on the items the customer purchase, then use Units / Orders, which will give you average bucket size based on the Items. Vice Versa, if you think to calculate based on the Revenue. However, the bucket size is while purchasing the item and not during other events (Because, the metrics Units or Revenue will only apply to hits with the purchase event i.e. Order.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

2 replies

Pablo_Childe
Community Advisor
Pablo_ChildeCommunity Advisor
Community Advisor
December 21, 2021

In terms of ecommerce metrics you have these standard custom events.

 

 So you need to decide when is the final cart status ready for you to capture?

Personally I would capture at time of when user does scCheckout.

Next item to decide is what do you capture in terms of basket size?

Is it $ total value?

Is it # of items?

 

From there maybe add an evar that captures basket size at time of checkout click. 

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
December 22, 2021

Dear bindukumari90,

When you say size, the size can be based on Revenue or Items.

If you want to understand the Bucket Size based on the items the customer purchase, then use Units / Orders, which will give you average bucket size based on the Items. Vice Versa, if you think to calculate based on the Revenue. However, the bucket size is while purchasing the item and not during other events (Because, the metrics Units or Revenue will only apply to hits with the purchase event i.e. Order.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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