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cisco_webteam
Level 3
August 22, 2014
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Attribution modeling

  • August 22, 2014
  • 15 replies
  • 22244 views

It would be nice to have an attribution modeling tool build on the existing marketing channels we setup in the marketing channel report.  While you are configuring channel, you also assign % of credits for each channel of the success events you selected.  This would be much better than what GA is currently providing.

15 replies

benjamingaines2
Adobe Employee
Adobe Employee
June 7, 2016

Not an announcement, but hopefully you saw this at Adobe Summit 2016: https://youtu.be/T51M1jjF_yU

Level 2
May 15, 2017

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September 20, 2017

Still waiting on an update on this.

Level 2
April 18, 2018

Still waiting on an update on attribution modeling.

Hyder_Ziaee
Adobe Employee
Adobe Employee
July 18, 2018