Analytics Report : Drop in Paid Campaign Visits After Page Update

Hi @pradeep_joshi20 

if the URL and page name are the same, the tracking looks ok from a high level.

Things I would look at would be

• are the query params with the campaign information there?
• is the document referrer correct?

just random things 

Hi @pradeep_joshi20 ,

How are you building the report and noticing a decline? If it is decline in page URL visits without query parameters, then it's something you would need to further analyse like if campaigns have stopped or redirected. Another thing to note as mentioned by @bjoern__koth , would be looking at query parameters as that is how usually campaign traffic is reported within Adobe Analytics. Third, you can also look at Referring Domains for Entries to URL in question and notice if there are any patterns.

Best,

Isha

Hi @pradeep_joshi20 ,

I just want to confirm, the "re-created" page doesn't go through any sort of redirect does it? Sometimes redirects drop referrers and campaign parameters which can explain a drop.

Even something as simple as missing trailing / (or an included trailing / depending on your site) can cause a redirect...  I know that in our site, if someone links to www.domain.com?utm_source=something it will get redirected to www.domain.com/  (we need to make sure that the trailing / is part of the campaign URL - www.domain.com/?utm_source=something)

Also, how long was the page broken... could it be that Google / Bing penalized your site for linking to a broken page? Is this an ad that the same users would be likely to click on multiple times (as in, maybe they don't want to click again if they are afraid they won't get to the page)?

Have you done an end to end test? Clicking on the ad and confirming that everything is working and that tracking is properly doing everything that it should be doing?