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adamg45362724
Level 2
Jun 5, 2017 4:23 PM UTC
Solved

Analytic metrics

I was wondering if there was any sort of data out there that would show general averages for metrics like views, clicks etc...

I know this is going to vary based off the type of business, just looking for some sort of info on this.

Thank You

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scottt6073095Accepted solution
Level 4
Jun 7, 2017 4:15 PM UTC

You Can use a calculated metric.

I wanted to be able to show traffic averages for our campaigns so I use the below:

  1. Created baseline for each traffic metric

2. output in line graph. Helps to quickly show performance a little easier compared to average.

3. I also created low, mid and high target goals using calculated metrics using static numbers which is super helpful for campaign managers to measure success

hope this was helpful

- Scott

4 replies

scottt6073095Accepted solution
Level 4
Jun 7, 2017 4:15 PM UTC

You Can use a calculated metric.

I wanted to be able to show traffic averages for our campaigns so I use the below:

  1. Created baseline for each traffic metric

2. output in line graph. Helps to quickly show performance a little easier compared to average.

3. I also created low, mid and high target goals using calculated metrics using static numbers which is super helpful for campaign managers to measure success

hope this was helpful

- Scott

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marion33678522
Level 5
Jun 7, 2017 4:27 PM UTC

Super helpful stavares@esri​ !

Thanks for asking adamg45362724​

Cheers !

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TanmayMathur
Adobe Employee
Adobe Employee
Jun 7, 2017 4:41 PM UTC

Great Illustration Scott! Really appreciate it.

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adamg45362724
Level 2
Jun 7, 2017 7:21 PM UTC

Thank You Scott

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