Alternative to "Bounces" Metric

Question

Hi Adobe Analytics Community!

I hope you are all doing great. We have been having server call issues with our "Bounces" Out-of-the-Box" Adobe Metric, which therefore impacts our bounce rate. Therefore, we can't use these as metrics to look at Bounces and Bounce Rate.

My question is to say is there an alternative way of calculating Bounce rate or something super close and similar in Adobe Analytics Workspace that can mimic it super closely? We have tried a Single Page URL Instance Segment and also a Single Page in Visit Segment as an approximation, but we think we can try to get closer.

Unfortunately, on our end, the Single Access metric is still inaccurate due to every session having at least two hits due to the presence of the page performance metrics plugin, which triggers an additional server call after the page renders. It was determined that we can never have fewer than 2 server calls for any page load. I did attempt to create a calculated metric excluding visits with a hit depth of greater than 2 to try to approximate the “bounces” where a user does nothing after the initial page load.

Let me know if you can help!

Thanks!

MandyGeorge · Answer

Single page visit is what we use for our bounce rate metric. It takes into account the fact that there could be more than one server call on the same page. But it's still just a single page, which we consider to be a bounce.

You could try making a segment that counts the number of hits that aren't page performance. Since you said every visit has a page performance hit which is a second server call, I would exclude that.

So count the number of hits of everything except those with something like the logic below. Then if there is only one hit, it becomes a bounce.

Visit

Distinct count 'hits'

AND

Hit does not equal page performance

Or you could try doing hits = 2 and insisting that one of them has to be the page performance (meaning there would be only 1 that isn't, also making it a bounce).

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