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Advertising Analytics: Ad Display URL

Forum|Forum|7 years ago
November 13, 2018
11 replies
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We finally managed to integrate our Adwords accounts into Adobe Analytics. Although not all variables are populated. I wonder how to import them?

For example "Ad Display URL": Do I need to configure something in Adwords or in Adobe?

I only used the string as indicated in the documentation for linking:

s_kwcid=AL!!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}

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Best answer by Urs_Boller

hi alv123456

We just setup google adwords as well, have the same empty parameters. according to our advertising agency all data needed from AMO is available. therefore we are really happy with the current setup.

do you still have any issues where you need help?

let me know ...

Urs_Boller

Community Advisor

"ad display url" is "The Ad Display URL object used in your Ad." according to the help site Advertising Analytics Overview

that means, it is looking for a URL within your ad. did you check if you have configured a display url in adwords? i don't know if this even exists since the url is always the search engine ...

A

alv123456Author

Level 5

Yes, the Ad Display path is configured in Adwords. It is the URL as displayed to the user in Google and differs from the final destination URL.

Urs_Boller

Community Advisor

just saw that your s_kwcid is wrong! the AMO Account ID is missing! please check the parameter carefully!

do you already get data from your adwords campaigns? basically, to get the data you just need to setup

1) the backend connection in advertising analytics

2) add the s_kwcid parameter as generic url parameter (settings mostly done at account level, but you could even add it at a lower level (eg. campaign)

theres nothing more you need to do.

just a hint: I added a processing rule to write the s_kwcid parameter in a prop. this is solely for testing if everything works fine....

A

alv123456Author

Level 5

Sorrry, this was from copy&pasting, actually it is from the documentation:

s_kwcid=AL!<Advertising Analytics ID>!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}

Yes, we already get all the data and even the AMO instances. So everything is fine. I'm just interested in why this particular variable is not populated.

Urs_Boller

Community Advisor

I think it should be on the {placement} within the s_kwcid. do you see any url or number (id) in that place?

A

alv123456Author

Level 5

No {placement} and {product_partition_id} are empty

Urs_Boller

Community Advisor

that means you won't see this data in adobe analytics. might be that google doesn't support this parameter any more ...

Urs_Boller

Accepted solution

Community Advisor

hi alv123456

We just setup google adwords as well, have the same empty parameters. according to our advertising agency all data needed from AMO is available. therefore we are really happy with the current setup.

do you still have any issues where you need help?

let me know ...

A

alv123456Author

Level 5

@ursboeller

besides the missing "Ad Display URL" everything is fine, thx