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JyotiSharmaV
Community Advisor
Community Advisor
June 28, 2022
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Advertising Analytics

  • June 28, 2022
  • 2 replies
  • 2785 views

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?

 

Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 

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Best answer by yuhuisg

@jyotisharmav wrote:

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?


I haven't used Advertising Analytics myself. But from a login/user management perspective, using the same login that's used with your AdWords Admin credentials would make your life easier in terms of campaign management and reporting, though that also opens the door to abuse or, worse, hacking if the credentials were to be leaked. So using another login with appropriate permissions would be safer, though I would choose a @company.com account rather than a @1334967.com account so that it's more obvious (from the login identity) about who this login is for.

 


Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 


Yes. AMO data will show up in their own dimensions and metrics, so they can be mixed and matched with AA's own dimensions and metrics to build your own segments and calculated metrics. Take note that AMO data cannot be used with Virtual Report Suites.

2 replies

JyotiSharmaV
Community Advisor
Community Advisor
June 28, 2022

@yuhuisg any help on this?

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
June 29, 2022

@jyotisharmav wrote:

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?


I haven't used Advertising Analytics myself. But from a login/user management perspective, using the same login that's used with your AdWords Admin credentials would make your life easier in terms of campaign management and reporting, though that also opens the door to abuse or, worse, hacking if the credentials were to be leaked. So using another login with appropriate permissions would be safer, though I would choose a @company.com account rather than a @1334967.com account so that it's more obvious (from the login identity) about who this login is for.

 


Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 


Yes. AMO data will show up in their own dimensions and metrics, so they can be mixed and matched with AA's own dimensions and metrics to build your own segments and calculated metrics. Take note that AMO data cannot be used with Virtual Report Suites.

JyotiSharmaV
Community Advisor
Community Advisor
July 7, 2022

Thanks @yuhuisg it makes sense to use user login with standard permissions with @company.com rather than @gmail.com.

 

I wanted to check in the workflow video it says to retrieve token you will get routed to a third-party URL (efrontier.com). Adobe uses efrontier to power the OAuth authentication process for all three search engines.  https://experienceleague.adobe.com/docs/analytics/integration/advertising-analytics/advertising-analytics-workflow/aa-workflow.html?lang=en

However, now I am seeing something different. It's showing some Adobe Media Optimizer instead of efrontier . Is this is correct? 

 

Thanks

yuhuisg
Community Advisor
Community Advisor
July 8, 2022

Yes, the product had been renamed to Adobe Media Optimizer for a while already. I believe Adobe had bought efrontier, which is why you see that name in the documentation.