Adobe Analytics with Web Beacons/Trail Beams
We are currently doing a web cookie analysis and were wondering if Adobe Analytics uses/captures Web Beacons or Trail Beams? If Adobe does use them, how and what do they capture.
We are currently doing a web cookie analysis and were wondering if Adobe Analytics uses/captures Web Beacons or Trail Beams? If Adobe does use them, how and what do they capture.
Hi Erik,
Adobe analytics does indeed use a web beacon for tracking.
Here's some documentation on it: http://microsite.omniture.com/t2/help/en_US/reference/image_request.html
Hope that answers your question.
Feel free to revert in case of further queries.
Regards
Rahul
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