Adobe Analytics - Report question | Community
Skip to main content
M
MA1985_CG
Level 2
June 1, 2023
Solved

Adobe Analytics - Report question

  • June 1, 2023
  • 1 reply
  • 1098 views

Hi, do you have any recommendations for retrieving metrics related to the following requirement? We are interested in knowing the number of users who directly accessed the campaign URL (e.g., http://www.website.com/campaign/may2023.html) and clicked on the Live chat option at the bottom of that page, compared to the number of users who landed on this page, visited several other pages, and then clicked on the Live chat option from a different page.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by PratheepArunRaj

Dear MA1985_CG,

Use Fallout report.

You can add your Entry Page and then in 'Next Hit' (Not 'Eventual hit'), you can add the Live Chat Start event.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 1, 2023

Dear MA1985_CG,

Use Fallout report.

You can add your Entry Page and then in 'Next Hit' (Not 'Eventual hit'), you can add the Live Chat Start event.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    June 1, 2023

    Or you can just create a few Visit Level Segments:

     

    VISIT

          Page URL (or other identifier) equals "campaign page"
          THEN within 1 hit
          Live Chat Clicks (assuming you have this tracked as a custom link)

     

    Then another segment

     

    VISIT

          Page URL (or other identifier) equals "campaign page"
          THEN
          Page View Exists   (this should cover other pages after your campaign page
          THEN
          Live Chat Clicks (assuming you have this tracked as a custom link)

     

     

    Then you can add these to a freeform table (side by side) and stacked with Unique Visitor metric... then you should be able to see the people who did chat directly from campaign, vs indirectly from the campaign.

    M
    MA1985_CGAuthor
    Level 2
    June 2, 2023

    thanks for your response @jennifer_dungan . This is helpful. 

      Terms & ConditionsAccessibility statement

      Loading footer...