Adobe Analytics - New Vs Repeat always showing new

Question

I am currently implementing Adobe Analytics using AppMeasurement for a client. On the staging site, the "new vs. repeat visitor" metric always shows as "new," while it works correctly as "repeat" on the production site. The e_mcid (Marketing Cloud ID) is the same for both environments. Could this issue be related to the cookie domain or its expiration period? What additional settings should I check to resolve this issue?

bjoern__koth · Answer

Hi @sujeet_kharote

This sounds less like an issue with the analytics integration, more like cookies cannot be written, and hence, every hit is interpreted as new user. Do you have any functionality that could potentially impact if cookies are written like a consent management platform? Else, any ad blockers or similar installed?

Alternatively, is your stage environment's domain structure fundamentally different from PROD?

Maybe worthwhile checking the cookieDomainPeriods settings - though nowadays this should be detected automatically.
https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/config-vars/cookiedomainperiods#:~:text=The%20cookieDomainPeriods%20variable%20helped%20AppMeasurement,cookies%20in%20the%20correct%20location.

And to clarify, is the prod version the same as staging or is it an old implementation that shall be replaced by stage?

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