Adobe Analytics - minimum standard implementation | Community
Skip to main content
dave772
Adobe Employee
dave772Adobe Employee
Adobe Employee
September 28, 2022
Solved

Adobe Analytics - minimum standard implementation

  • September 28, 2022
  • 1 reply
  • 719 views

Hi everyone,

we are working on a customer request, it is requiring some information about which data is collected and which data can be excluded from collection, for privacy/GDPR purposes.

The questions are:

  • is there an official link with a list of the minimum (standard implementation) data set collected by default by AA (e.g., browser type, screen size, etc.)?
  • in case, an official link stating which of the above data cannot be excluded by the data collection in order not to compromise the functioning of the AA?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by yuhuisg

I think the closest doc that you can find is the list of data collection query parameters: https://experienceleague.adobe.com/docs/analytics/implementation/validate/query-parameters.html In general, those marked as "None" in the "Analytics implementation variable" column are collected as part of the "minimum" standard implementation.

The exception is "pageName": in the absence of a s.pageName variable, the page URL is used. Ref: https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/pagename.html?lang=en

Whatever the case may be, even with this "minimum" standard implementation that doesn't have any eVar/prop/event/etc customisation, I believe GDPR still requires you to ask your users for consent, because data is still collected.

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
September 28, 2022

I think the closest doc that you can find is the list of data collection query parameters: https://experienceleague.adobe.com/docs/analytics/implementation/validate/query-parameters.html In general, those marked as "None" in the "Analytics implementation variable" column are collected as part of the "minimum" standard implementation.

The exception is "pageName": in the absence of a s.pageName variable, the page URL is used. Ref: https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/pagename.html?lang=en

Whatever the case may be, even with this "minimum" standard implementation that doesn't have any eVar/prop/event/etc customisation, I believe GDPR still requires you to ask your users for consent, because data is still collected.

    dave772
    Adobe Employee
    dave772Adobe EmployeeAuthor
    Adobe Employee
    September 29, 2022

    Many thanks for your answer, I have shared it with my colleagues. Kind regards, Davide

    Terms & ConditionsAccessibility statement

    Loading footer...