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AmanGupta21
Level 3
September 17, 2024
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Adobe Analytics implementation using GTM

  • September 17, 2024
  • 3 replies
  • 1593 views

Hello Community,

I would like to know if anyone has implemented Adobe Analytics using Google Tag Manager. Can someone provide me an easy understandable article or a document that shows step by step procedure to implement various evars/props/events via GTM ?

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Best answer by Jennifer_Dungan

Hi,

 

If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

 

I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.

3 replies

juliusonyancha
juliusonyancha
Level 4
September 17, 2024

Hi @amangupta21 came across a similar query which seems to have worked

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-implement-adobe-analytics-via-google-tag-manager/td-p/403522

    A
    AmanGupta21Author
    Level 3
    September 17, 2024

    @juliusonyancha Thanks for replying but I went through this article and s_code is not used anymore now to send data. So any updated article will be helpful. Thanks !

    Krishna_Musku
    Community Advisor
    Krishna_MuskuCommunity Advisor
    Community Advisor
    September 17, 2024

    @amangupta21 You have to implement by using AppMeasurement file.

    https://experienceleague.adobe.com/en/docs/analytics/implementation/js/overview

    Take a look at the similar thread below

    https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/adobe-analytics-via-gtm/m-p/681727

     

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
      Community Advisor and Adobe Champion
      September 20, 2024

      Hi,

       

      If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

       

      I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.

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