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AmanGupta21
Level 3
September 17, 2024
已解決

Adobe Analytics implementation using GTM

  • September 17, 2024
  • 3 則回覆
  • 1735 次檢視

Hello Community,

I would like to know if anyone has implemented Adobe Analytics using Google Tag Manager. Can someone provide me an easy understandable article or a document that shows step by step procedure to implement various evars/props/events via GTM ?

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最佳答案由 Jennifer_Dungan

Hi,

 

If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

 

I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.

3 則回覆

juliusonyancha
juliusonyancha
Level 4
September 17, 2024

Hi @amangupta21 came across a similar query which seems to have worked

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-implement-adobe-analytics-via-google-tag-manager/td-p/403522

    A
    AmanGupta21作者
    Level 3
    September 17, 2024

    @juliusonyancha Thanks for replying but I went through this article and s_code is not used anymore now to send data. So any updated article will be helpful. Thanks !

    Krishna_Musku
    Community Advisor and Adobe Champion
    Krishna_MuskuCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 17, 2024

    @amangupta21 You have to implement by using AppMeasurement file.

    https://experienceleague.adobe.com/en/docs/analytics/implementation/js/overview

    Take a look at the similar thread below

    https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/adobe-analytics-via-gtm/m-p/681727

     

    - Krishna Musku (Adobe Champion & Community Advisor)
      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion回答
      Community Advisor and Adobe Champion
      September 20, 2024

      Hi,

       

      If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

       

      I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.

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