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Adobe Analytics Implementation Deliverables
Hi all,
Kindly let me know the Deliverables in a typical Adobe Analytics Implementation.
Appreciate your replies.
Thanks,
Rama.
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To scope analytics deliverable's with Adobe team, try to dig for below queries as a first step:
- What would be Adobe Analytics contract type.
- Tag Management System – Is it DTM/ GTM/ Tealium
- Implementation Method- Server Side/ Client side
- Whether Site would use first party/third party cookies
- Other than “Out of the Box” requirements, how many custom requirements should be considered.
- Number of Dashboards/Reporting sources to be considered
- Third party tool Integration (CRM, etc) – In Scope or Out Of Scope
- Whether on Marketing Cloud or just would be using Adobe Analytics
- Integration between Adobe Analytics and other tools in marketing cloud - In scope or OOS
- Custom Requirements tracking complexities and number of links (approx.) where tracking would be required
- Site Structure Type- AJAX/Non-AJAX
Typically, Adobe Analytics Web Analytics team delivers:
- Out of the box implementation using embed code or legacy code on all global pages of the website
- Custom requirements related to user acquisition, engagement and conversion
- Mapping up data layer with analytics code (using data elements and tag management)
- Solution Design reference, and technical specification documents for reference
- Dashboards with 360 view of all users.
Refer to below docs for reference:
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