ADOBE ANALYTICS - How to calculate the new visitors and bounce rate (single page visit) metric? | Community
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Federica23IT
Level 2
June 26, 2018
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ADOBE ANALYTICS - How to calculate the new visitors and bounce rate (single page visit) metric?

  • June 26, 2018
  • 1 reply
  • 1462 views

Thank you

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Best answer by PratheepArunRaj

Dear Federica,

Unique Visitor is based on Browser User Agent. Whenever new Browser User Agent is identified, visitor ID will be placed as a persistence cookie to map the Unique Visitor. Till you clear your cache, same Unique Visitor will be mapped back.

Bounce Rate is based on Single Page Visit. Single Page Visit is formulated when entry page is also the exit page i.e. Single Server call in a visit.

Thank You

Arun

1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 28, 2018

Dear Federica,

Unique Visitor is based on Browser User Agent. Whenever new Browser User Agent is identified, visitor ID will be placed as a persistence cookie to map the Unique Visitor. Till you clear your cache, same Unique Visitor will be mapped back.

Bounce Rate is based on Single Page Visit. Single Page Visit is formulated when entry page is also the exit page i.e. Single Server call in a visit.

Thank You

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics