Question

Adobe Analytics Fallout Not Matching

Forum|Forum|1 year ago
June 12, 2024
3 replies
1462 views

Hi all,

I am trying to create a following fallout report: all steps are only available in Login Environment

All numbers are in approx

Fallout A

Step 1 - Product Category Page - 5000 visitors

Step 2 - Product Detail page - 2500 visitors

Fallout B

Step 1 - landing page after login- 10000 visitors

Step 2 - Product Category Page - 50 visitors

Step 3 - Product Detail page - 10 visitors

Why would there be a such a large difference in Product Page Visitors provided that user has to login anyhow to view product pages. They are already a subset of visitors who have logged in

Analytics

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pradnya_balvir

Community Advisor

Hi @nikunj29 ,

As you mentioned all steps are available only after logged in.

In fallout B,

Step 1, Lands on homepage first and then product category page and then product details page.

Step 1 - user logs in and lands on home page - 10000 visitors [Number of visitors of homepage]

Step 2 - Product Category Page - 50 visitors [Number of visitors landed on category page from homepage means Entry page = homepage]

Step 3 - Product Detail page - 10 visitors [Number of visitors from category to details]

But in Fallout A your first page is product category page means they are showing total visitors of your product category page. [Coming all the channels]

N

nikunj29Author

Thanks for your response. @pradnya_balvir

However with respect to Fallout B, one cannot access Product Category Page without logging in. Entry point would always be landing page after login.

Jennifer_Dungan

Community Advisor and Adobe Champion

Does your site allow people to stay logged in between sessions? And what is the scope of your Fallout (is it Visit or Visitor)?

If users can stay logged in, and you are looking at a Visit scope, then while the user is logged in and can access those pages, they probably didn't trigger the "landing page after logging in", so they don't show up under that fallout... Even if you have Visitor scope, if the user's visitor cookies are getting removed due to something like ITP, they may still be logged in between sessions but recorded as a new user? Or they logged in so long ago that their "login action" no longer exists withing your data retention policy?

The other thing to check... is you fallout looking at "eventual path" or "next hit"? If next hit, there may be some extra hits (actions and clicks, etc) that are between your definitions.

N

nikunj29Author

Thanks @jennifer_dungan

Refer comments below

Site does not allow users to stay logged in between sessions. In fact you are auto logged out within minutes of inactivity. Thinking how could this impact the data.

Scope of fallout is at visitor level

I am only looking at eventual path

Thanks

Jennifer_Dungan

Community Advisor and Adobe Champion

Hmm... then my suspicion is there is something odd with the first step in your fallout... the "landing page after logging in", while it may be capturing 10K visitors, it would seem that this doesn't fit into the category / detail flow.... which are very low...

Have you run through the flow yourself on the site? Testing all the data collected, making sure that the Visitor id isn't changing as the user moves from page to page (which might be breaking the Visitor sequence in the fallout) or if anything else is happening out of the ordinary?

Logically, what you have built should work, but something is happening and we can't see the data so you will have to be the eyes that helps to see what is happening...