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ahmedm66373109
ahmedm66373109
Level 2
July 27, 2018
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Adobe Analytics data feed via adobe datawarehouse and datafeed

  • July 27, 2018
  • 4 replies
  • 1578 views

Hello,

I am working as a Data Analyst using Adobe Analytics and have some questions.

I need to pull large dataset to extract, load and transform (ELT) and then load it to Tableau Server.

Options I have:

1. Report builder

Limitation: Too slow for huge data

2. Datawarehouse:

Limitation: Doesnt  support calculated metrics!

3. Data feed:

- Need to know if it can feed data to tableau server?

- Need to know whether it supports calculated metrics?

Thanks

Ahmed

contact.ahmedmukhtar@gmail.com

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Best answer by PratheepArunRaj

Dear Ahmed,

Below are my comments:

Report builder: Use this only if you want to feed small amount data.

Data warehouse: This is the option I would recommend if your data is not live streaming. Calculated Metrics can be extracted via ETL process but the gap is that pathing metrics (entries, exits, bounces, etc) are not available in data warehouse.

So if you need pathing metrics, you should go with data feed.

Datafeed: This is most robust way of data extraction. Data feed is the just raw variables in a Server Call and you have to calculate all the metrics(Including calculated metrics) manually through ETL. Below the link on how the calculation is done : Calculating Metrics. I am not sure whether ETL will do everything in a perfect way.

Also, if you are planning to integrate Tablaeu with Adobe Reports and Analytics, can you check the connector Cognetik : https://www.cognetik.com/cloud-tableau-connector. It is free tool with limited capabilities. If needed, you can check for premium version.

Thank You

Arun

4 replies

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
July 30, 2018

Dear Ahmed,

Below are my comments:

Report builder: Use this only if you want to feed small amount data.

Data warehouse: This is the option I would recommend if your data is not live streaming. Calculated Metrics can be extracted via ETL process but the gap is that pathing metrics (entries, exits, bounces, etc) are not available in data warehouse.

So if you need pathing metrics, you should go with data feed.

Datafeed: This is most robust way of data extraction. Data feed is the just raw variables in a Server Call and you have to calculate all the metrics(Including calculated metrics) manually through ETL. Below the link on how the calculation is done : Calculating Metrics. I am not sure whether ETL will do everything in a perfect way.

Also, if you are planning to integrate Tablaeu with Adobe Reports and Analytics, can you check the connector Cognetik : https://www.cognetik.com/cloud-tableau-connector. It is free tool with limited capabilities. If needed, you can check for premium version.

Thank You

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
A
ahmedm70730944
July 30, 2018

Thank you Pratheep, Really Appreciate!

I am going to try Tableau connector for sure!!

Thanks

A
ahmedm70730944
July 30, 2018

Can you explain it further please?

"Calculated Metrics can be extracted via ETL process"

What kind of ETL process would that be?

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 30, 2018

Dear Ahmed,

I am not proficient on ETL but we have done it using SAS and then uploaded into Tableau.

Thank You

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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