Adobe Analytics Fall Release

Enabling teams to thrive during challenging times

We're excited to announce the availability of the Adobe Analytics 2020 Fall Release. 2020 has been an unprecedented year where customer engagement and expectations evolved overnight, instantly disrupting business operations and accelerating new digital transformation imperatives. Delivering compelling experiences in the moments that matter is not only vital for business performance improvement, it is now a requisite for survival. We have been inspired by the stories of our customers using analytical insights to guide and shape experiences that resonate with their customers.

Release Highlights

• Increased Insight-to-Action – Analysis Workspace enhancements deliver greater visibility into customer interactions, simplified and unified data collection, and an easier experience for managing sensitive customer data.
  
  
• Higher Resolution Insights – Customer Journey Analytics (CJA) now includes field-based stitching and infrastructure enhancements that deliver context, clarity, and actionable insight into complex multichannel customer journeys.
  
  
• Self-serve Data Deletion – The Data Repair API enables deletion and editing of existing Adobe Analytics data, making it easier to manage sensitive customer data and reduce processing time and costs of data deletion.
  
  
• Improved Analysis Experience – Enhancements to Customer Journey Analytics include Anomaly Detection, field-based stitching, the ability to backfill up to 13 months of data, global look-up support, and new out-of-the-box dimensions and metrics.
  
  
• Strengthened Engagement Analysis – Streaming Media Analytics is now available for new and renewing Ultimate customers. For existing streaming media add-on customers the Concurrent Viewers panel has been added to Analysis Workspace giving visibility into critical viewership metrics.