Activity Map: Why NOT to implement???

Question

We have Analytics, but do not have Activity Map implemented. Implementing it seems like a no-brainer, but I want to know if there are any reasons NOT to implement.

For example:

- Does it use any server calls? From what I read, this is a no.

- Does it cost anything? Again, I think this is a no.

- Does it delay any site activity for our visitors? Or delay any Analytics calls?

- Is future implementation/tagging affected once Activity Map is loaded?

Please let me know if there are any other considerations.

Thanks!

Pablo_Childe · Accepted Answer

Hi Activity map will give you more advantages than disadvantages:

Advantages:

- no extra server calls

- give you UX info on metric of link interactions on page

- allows a sort of click heat map

- allows you to look at link interactions real time

Disadvnatages:

- can capture PII info you may not have expected(relating to any info on a link)

- some SPAs single page apps have troubles with capturing the link info so sometimes need to modify code to make it work or use a separate custom link call.

GLTU

Kishore_Reddy · Answer

Hey @tampatodd Hope you are doing well!Activity Map might unintentionally capture PII data from web properties. Please take a detailed look here: https://www.digitalbalance.com.au/our-blog/is-adobe-activity-map-capturing-my-customers-pii-personally-identifiable-information/ Best,Kishore

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