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st311
Oct 16, 2015 2:26 AM UTC
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Ability to convert an engagement metric to a conversion goal?

I'm wondering if it is possible to convert engagement metrics such such as bounce rate to a conversion goal (eVar)?  My team wants to use eVar with an existing solution we have in place, and want to know if this is a possibility, and/or if there are any limitations or caveats we should be aware of?

Thanks in advance for your help.

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BrianAu1Accepted solution
Adobe Employee
Oct 16, 2015 2:26 AM UTC

It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.

Best,

Brian

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1 reply

Adobe Employee
BrianAu1Adobe EmployeeAccepted solution
Adobe Employee
Oct 16, 2015 2:26 AM UTC

It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.

Best,

Brian

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