Ability to convert an engagement metric to a conversion goal? | Community
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st311
October 16, 2015
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Ability to convert an engagement metric to a conversion goal?

  • October 16, 2015
  • 1 reply
  • 574 views

I'm wondering if it is possible to convert engagement metrics such such as bounce rate to a conversion goal (eVar)?  My team wants to use eVar with an existing solution we have in place, and want to know if this is a possibility, and/or if there are any limitations or caveats we should be aware of?

Thanks in advance for your help.

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Best answer by BrianAu1

It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.

Best,

Brian

1 reply

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Adobe Employee
BrianAu1Adobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.

Best,

Brian

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