Adobe Advertising

Blog Authors: Vaibhav Chachra - Associate Account Manager, Advertising CloudManu Malhotra - Associate Manager, Advertising Cloud ServicesWith majority of the online activity centered around viewing videos, #VideoAdvertising has become imperative for overall marketing effectiveness.  What offers an edge to video advertising is the fact that videos capture audience’s attention and are way more engaging than text/display ads as they establish an emotional connect through sound and visual delivery. In addition, if the video is personalized, it leads to a great user experience.Factors behind rise of Video AdvertisingWith the ease of access and increase in internet speeds across the globe, the digital users are increasingly switching to Mobile devices and consuming video content. Per eMarketer, 1.87 billion users globally are likely to use a mobile device to view digital video content this year – around 12% spike from 2017. Isn’t that whopping?Some emerging trends Video advertising is an eve

How can get Tubemogul advertising platform  . If any one know Please Help me ..

What is Amazon Prime Day?Till a few days ago, no one knew its exact date, but everyone knew it’s going to be BIG when it happens. Yes, I am referring to Amazon Prime Day. Since its inception in July 2015, it has grown exponentially. The 2016 edition of Prime day, in just a years’ time, became the highest revenue generating day in the history of Amazon, then in 2016, according to techcrunch. In 2017, it grew further and there has been no looking back since then.Source: https://www.statista.com/statistics/728120/annual-amazon-prime-day-sales/How did it start?To celebrate its 20th anniversary Amazon launched Prime Day in July 2015, offering steep discounts to Prime members. The concept became an instant success. In years to follow, it has only grown and no wonder, brands and marketers flock to capitalize on driving sales through Amazon Prime day. Wondering who buys using Amazon Prime?There isn’t a segment untouched by Amazon Prime. From teenagers to senior citizens, love for Amazon Prime

Welcome On Board!Adobe or one of its affiliate agencies will work with each advertiser to launch its online advertising portfolios and to track any additional ad campaigns. After the initial launch, additional ongoing tasks ensure that the advertiser's goals will continue to be met.Initial LaunchAdobe and/or your agency will work with you do the following:1. Evaluate your high-level business goals and devise strategies to achieve them:     a. Identify your business model and marketing objectives.     b. Identify your conversion tracking requirements.     c. Analyze your existing online ad account structures. 2. (Administrators or account managers) Set up administrative accounts3. Integrate with, or create, campaigns for the relevant marketing channels4. Set up tracking for all ads for which Ad Cloud will track conversions5. (Advertisers who use portfolios to automate and optimize bidding) Set up and launch portfolios6. Define

Hallo Community,ich bin ein neuer Tubemogul/Adobe User. Ich weiß, dass Tubemogul nun Adobe Advertising ist (es steht so, wenn ich bei tubemogul.com einlogge). Mein Frage ist:Wie kann ich die Kostendaten von meinem Tubemogul Account mit einem sFTP Server verbinden (mindesten täglich, wenn nicht realtime). Ist es dasselbe wie Adobe Advertising Daten mit einem sFTP Server verbinden? Ich bin schon super dankbar, wenn ihr mir Links oder Doku oder irgendein Hinweis gebt, mit denen ich weiter arbeiten kann. Vielen Dank im Voraus,Emily Tran

Connected TV advertising or Programmatic TV advertising refers to any form of video advertising which is displayed on any internet connected TV also known as IPTV or Smart TV. The term Connected TV also refers to basically a television which is connected to the Internet whether through a device such as Google Chromecast, Roku, Apple TV, Amazon Firestick or a TV which is having an inbuilt Internet functionality where the content is being consumed via various OTT (Over the Top) apps or platforms such as Netflix, YouTube, Amazon Prime Video, Hotstar, Hulu, 9Now, SBS on demand etc. These apps or platforms creates the base for the delivery of programmatic connected TV advertising and OTT video advertising where automation, audience, digital content and TV ad buyers plays a major role. Adobe Advertising Cloud as a single and united DSP allows a 360-degree form of delivery of advertising through not only conventional forms of advertising such as display, video, social etc. but also new and em

Marketers put in their best effort to collect customer data with an effective web and e-mail marketing strategy. It is extremely important for them to keep their database updated with genuine e-mails addresses of prospects. This thereafter helps them in nurturing these prospects into customers or engage with them by strategising a relevant email communication flow.But according to MailChimp, the average email open rate is below 25%. So, despite of all the efforts made by marketers to collect e-mail data and reach out to prospects, 75% of them are not even reading these e-mails.Here is where Customer Match can play a key role in nurturing campaigns by targeting known customers with Adwords campaigns.What is Customer Match in Google Adwords?Customer Match gives advertisers the ability to create multiple user lists by uploading prospects’ email addresses and phone numbers. Advertisers can add these lists to Search, Gmail or YouTube campaigns and create customized experiences based on the

Hi,I'm interested in becoming Adobe Advertising Cloud certified.Is it mandatory to be an Adobe customer to be eligible for exams or are those can be done as an individual via the Adobe Advertising Academy?Thank you.Jerome

Blog AuthorsParul Kapur – Account Manager, Advertising CloudManu Malhotra – Associate Delivery Manager, Advertising CloudWith multiple businesses catering to a common set of audience and constantly attempting to grab eyeballs to their products and services, driving growth in performance through Search Engine marketing has become all the more imperative these days. Utilizing SEM in the most effective manner is the key to growing your business in an increasingly competitive and ever-evolving business environment. There are numerous factors, both intrinsic as well as extrinsic to the business, that need to be taken into consideration while devising SEM strategies to propel significant growth in performance. Seasonality, Competition, incorporating the true value of traffic across different devices, audience segments and geographies are just to name a few!Budget Management using forecasting One of the key aspects in driving performance in Search Engine Marketing is how efficiently you manag

The EU General Data Protection Regulation (GDPR) is a law intend to enhance data protection for all individuals within the European Union (EU). It is the journey that started since April 27, 2016 when the European Union’s General Data Protection Regulation (GDPR) was adopted. Its enforcement will come into effect on 25 May 2018.As online advertising and marketing companies collect vast amounts of user data every day, the GDPR may have a substantial impact on their business operations and activities across Europe.Let’s discuss briefly an overview of GDPR and its impact on Ad Tech.    What is the GDPR?Definition - The General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. * In simple terms, GDPR is focusing on following main principles:1. Individual RightsIn

Blog Authors:Manu Malhotra - Associate Manager, Advertising CloudVidya Ranjit - Associate Account Manager, Advertising CloudDigital ad spending is growing globally. Advertisers are tapping innovative ways to share their brand story with customers on digital platforms. From social to display, video to search, the quest to get customers attention share in a multichannel, multiscreen and highly distractive world is growing day by day. In a dynamic environment where customers are engaging across multiple touch points, keeping advertisements contextually relevant, timely and personalized is getting difficult. Add to it, the scale, we already have more than 1.8 billion digital buyers across the world!    A survey on the Internet users’ attitude pattern tells the story, advertisers are clearly struggling to keep ads non-intrusive. With ad inventories growing exponentially in recent years, customers are being targeted with advertisements beyond just screens. Variety of ad formats fr

I just participated in today's webinar for the Advertising Cloud Community, and the mods mentioned Adobe Advertising Academy. I'd like to know more and know how to enroll. How can I get started?

Our Sneaks sessions are always an audience favorite – our tech geniuses take center stage in a series of 4-minute demonstrations that provide an entertaining, fast-paced glimpse into the latest marketing technology at Adobe.  Whether these projects become product features or not, it’s always fun to watch our engineers show off what they’ve been working on. Check them out!Experience Analytics (#ExpAnalytics) uses the power of Adobe Analytics Analysis Workspace to analyze all aspects of experiences including websites or apps not owned by a marketer or organization.Master Plan (#MPSneak) enables brands to plan and coordinate multi-channel campaigns and initiatives like never before. With a centralized calendar and cross-channel composer, campaign managers can view and plan all channel activities across previously siloed teams and disparate channel solutions, tapping the power of Adobe Sensei to help free up time orchestration and coordination efforts to focus on other demands.Perfect Path

Current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. The industry is expected to grow to $4 Trillion by 2020.With constantly shifting consumer habits, it’s essential that online retailers adapt quickly to the demands of the new age customer, so that they aren’t left trailing in the wake of competitors.To stay ahead of the curve, here are the anticipated e-commerce trends in, which will shape the digital landscape for online retailers in 2018:1. Personalization:Though personalization has remained a constant trend over the last few years, there has been constant innovation in the field to provide the best customer experience. Thus, it is recommended that retailers chalk out a personalization strategy by the first quarter of the year, to get a kickstart during the later sale days.It is recommended to add personalization to all multi-channel campaigns i.e. promote content that fits your visitors’ interests, buying stage and hi

Consumers are constantly interacting with multiple touch points across mobile devices, tablets, desktop, connected TV, connected gadgets and across channels due to which efficient utilization of data is of paramount importance in today's digital ecosystem for marketers and businesses. Over a period, consumers’ expectations regarding personalized content has risen which resonates with their interests and behavior instead of viewing generic ads which are not relevant.At the same time, marketers are persistently looking to reach the right set of users with accurate content by using the right technology at the right time by using automated tools from various businesses. This has given businesses an opportunity to create more personalized effective tools which can cater to their needs and deliver accurate results for final consumers. But there is an enormous data of customers from multiple touch points and sources, which is why it has become even more important for businesses to utilize thi

According to Forbes, 94% of senior-marketing executives believe that delivering personalized ads is extremely important to reach and connect with customers today. A “one size fits all” creative strategy does not make the cut anymore as users today are exposed to more ads than ever and it is becoming difficult by the day to break through the ad clutter. With increased focus on ad relevance and personalization, more marketers are turning towards Dynamic Creative Optimization.Before understanding the benefits and how it works, lets first understand what exactly is Dynamic Creative Optimization(DCO)?DCO is an ad technology that combines several dynamic ad elements in real time to create personalized ads based on the audience being targeted. An ad template with elements - images, products, titles, descriptions, CTAs etc. is used to create thousands of ad copies optimized and personalized to drive higher engagement from audience segment viewing the ad.In simpler terms think of DCO like the b

Hi,I am looking to consolidate data from third-party advertisers like Ads Manager and Google AdWords into Adobe. Is DFA able to help me achieve this? What format does the data have to be in so that Adobe can properly "ingest" the data?Thank you

Do we ever wonder how clicks are recorded? Well, today I would like to talk about the standard click measurement methodology as proposed by Interactive Advertising Bureau & Media Rating Council. Here, I would consider click as one of the media buying currencies and focus this study as when the click happens, an actual revenue transaction takes place. Different click counting organizations such as search engine providers, publishers, networks, SSPs, & DSPs employ various enhancement technologies to existing click methodology, (to gain a competitive edge) for competitive differentiation. These amendments are valid as long as they are meeting the minimum acceptable conditions. Fundamentally, there are four stages of click lifecycle after an ad impression happens. Note that, Fraudulent clicks may occur from non-human agents, automated plugin, robots & spiders etc. Advertisement Organizations must ensure that fraudulent clicks should be excluded from valid click stream so that c

How often do you see the commercials played at the event getting bigger than that event itself? Well if not bigger, Super Bowl commercials have an astounding following along with the game itself. Today, an array of advertisers queue-up for this event and spend big bucks to reach customers.Kellogg School Super Bowl Advertising Review 2018 was a phenomenal show. Much of what Advertising Review has achieved as a platform is because of its sheer focus on raising the game of advertisements. It involves its viewers to vote for their favorite Super Bowl Ads. It won’t be an overstatement to say that many viewers have started following the event just to view the commercials that are played. And, the fan following of this event cuts across all ages and genders.We have known that some networks such as Dish TV created solutions for customers wherein they could see the recording of the Super Bowl event, skipping the actual match and to just watch the commercials. Yes, you read it right! Skipping th

Hi,1. Where does AMO store its data ? On an RDBMS or so?2. Is it possible to request that only data is stored in local cloud (may be IBM cloud) and AMO as such should be installed in Adobe's cloud (Like Amazon cloud)?Appreciate your support.Thanks,Rama.

Hi,For an AMO implementation, if we have to describe User Access (Identity & Access Management), how to do it?Will there be an Admin kind of a user from Adobe, or Adobe designates some one from the partner/client as an Admin?Who offers access?Appreciate your support.Thanks,Rama.

Hi,On AMO,  how to Monitor and log privileged user ID access?That means, if a user of a certain privilege logs in to AMO, we need to log a message in to a log file about this.Appreciate all your replies.Thanks,Rama.

Advertising is always that branch of marketing which exactly fits on a funnel based approach and have various stages involved from awareness to conversions. AIDA or Awareness, Interest, Desire and Action is one of those funnels based methods which is very widely followed and involves the steps or stages which happens since the time a prospective customer first becomes aware of a product or service and ends till it converts, below we have detailed out each one of them. AwarenessFrom a wider perspective, this is where it all starts sitting at the top most place of the advertising funnel, Awareness is key to any marketing objective or marketing plan. You need to gather a lot of attention for your offer, product or service by using different kind of images, videos, canvas or native ads in order to make a lasting impression on the user and make them recall your product or service for a while in order to completely push them further in to the advertising funnel and take decisions later. Some

HiI was wondering if its possible to use Adobe to bid differently on mobile users according to their OS, but not for previous visitors, but for new users, user who haven't visited my website yet. So the final outcome Im looking for is a way to bid differently per OS on Mobile on Search for new users. Regards

How to check if a portfolio is ready to be optimized?To understand this, you should understand some basic requirements of launching a portfolio.Why do we need to collect data before launch?The Ad Cloud technology predicts performance and set bids of keywords based on their historical performance. The more the data the Ad Cloud technology has, the more accurate the forecasts will be. Hence it is important to allow the Ad Cloud technology to collect data before launch.What is model coverage?The model coverage will provide statistics on how much click and revenue data has been collected on the bid units in the portfolio. With accurate models, the system will be able to make better predictions on how to bid the keywords for optimal performance. Once you know the quality of the models for your Portfolio (the click and revenue coverage), you will be able to determine which Portfolio Parameters should be modified to influence & improve the models. Select Portfolio Settings and check the m