Adobe Advertising

Hello Folks,    We will be sharing the latest and greatest in the Advertising space on this thread. Highly recommend you to bookmark this page. 

Numerous Names but Functions Same – Confused?Programmatic has transformed the way we buy & sell ad inventory in real-time without traditional human intervention. It is now a thing of the past when we used to associate programmatic to “remnant inventory” or “unsold inventory”.  Now the media planners enjoy the privilege to choose & complement their media buy with exclusive, custom, live streaming & premium inventory. As the audience marketing strategies getting sophisticated, advertisers started looking beyond RTB and using various programmatic RTB bridges to facilitate media transactions. Hence, this space is cluttered with a lot of tech terms used interchangeably such as “programmatic direct”, “pragmatic premium”, “Deal ID buy” & “private deals” etc. It is important to understand different programmatic transactions so we can utilize programmatic traditional media along with popular Ad formats & inventories (CTV, OTT, Audio, etc.) in media plans effectively.&nb

  This Thursday, June 25 at 5 PM PT, join us as we celebrate the 2020 Adobe Experience Maker Awards and reveal our 14 customer award winners!    Special guests for our live virtual awards gala include: Adobe Insider, Katie Martell who will be our MC along with Max Long, SVP of Adobe Customer Solutions and Marissa Dacay,, Sr. Director of Global Enterprise Marketing who will be revealing each of our award finalists and winners.   In addition, we'll be joined by Steve Kerr, 8-time NBA Champion and Head Coach of the Golden State Warriors as well as having a special performance from 2-time GRAMMY® Award-Winning Recording Artist, Academy Award-Winning Actress, and Humanitarian, Jennifer Hudson!   RSVP for the awards here: https://lnkd.in/gtU96uk

#UpcomingWebinarsAlertAs we’re seeing Search Advertising starting to increase again, our team will be putting on a series of webinars to help with key parts of Advertising Cloud functionality to make sure we hit the ground running as the market scales up. These will help with aspects of performance such as responding to demand post-COVID, monitoring your campaigns effectively, and forecasting future performance. These webinars will be scheduled in EMEA Friendly hours. Please find a list of the sessions below and register your interest to attend at the following link: https://forms.gle/YbECM1m1Np5srVds9. Details of the session will be sent to you after signing up. Post-COVID Planning & Portfolio Settings: As the market develops there are certain settings to consider that can help you get the best performance from your campaigns.Monitoring Portfolio Performance, Tools & Best Practices: There are a variety of portfolio tools available to monitor performance and improve p

 Image Source: unsplash.comTom Fishburne said that “The best marketing doesn’t feel like marketing”.It is the storytelling by a marketer that transforms the consumer’s attention to an impactful everlasting trust and loyalty for the brand. And, CTV has evolved as a prolific medium for storytelling in this new normal.As physical mobility has come to a halt, CTV consumption increased exponentially across the globe. Sophisticated marketers are utilizing this time to re-think media strategy, to capture massive digital engagement through CTV.As per the data points of Pixalate, more than 200 million consumers across US opted for OTT video content in 2019. And, close to two third of these consumers are traced to CTV. Also, globally a 232% rise was noticed across the OTT and CTV landscape.This surge in demand of this platform reflects that this quality consumer attention can be beneficial for a marketer to drive impactful CTAs. Another company Innovid in their study “The State of Connected

Display Advertising has come a long way. What started as traditional direct advertising, moved towards ad networks. The tech in display Advertising then progressed to the automation of buying and selling digital media which is famously known as Programmatic advertising. Programmatic advertising paved the way for a unique type of digital marketing called Performance advertising or Performance Marketing or performance display Marketing.What is Performance Advertising?It is a form of digital advertising that is result-driven. The ‘result’ or ‘Conversions’ here could be clicks, leads, sale, downloads, etc. The advertiser pays for these results and not just for the impressions that lead to these “results”. This is appealing for the advertisers because it is Quantifiable and Equitable. They pay for what they get.Here are a few best practices that advertisers should keep in mind before signing up for a performance campaign.Drive branding and Consideration – While performance campaigns are con

Hi all We used Storify to summarise several events we put on, and embedded those on our site. We never received the notice from Storify when it was closing down, and have only just realised what's happened. Given Adobe acquired prior to that, just hoping there might be some way to recover our data from Adobe, if anyone has any ideas?  Thanks so much! 

Without any doubt, these are the tough times we are going through or perhaps the strangest! Everyone seems to be affected and figuring out a way to make it through.As modern humans we’re confused now more than ever, not because of the variety of choices – which we are used to, but because our choices are now limited and suddenly, all the rationale and logic to make those choices seem to be not enough. As businesses, we are struggling to decide whether to continue to invest or pull back the budgets from various active initiatives, to keep the business running.This has left us thinking – what can we do to make the best use of the situation? For the rest of the blog, we will try to get an understanding of factors that influence the transformation of your business during and post-COVID era and how can we make use of those for the overall benefits of your organization.Engagement with Target Audience One of the key elements of this all hustle bustle is to keep up engagement with target audie

I'd like to run the campaign with AAC.Please share the point of contact so that I can contact via e-mail.

Hi everyone, I’m back with the second edition of Demystifying Data. In this one we’re exploring How to look at our data by examining Why we’re looking at it in the first place, continuing the Less Is More (LIM) approach. In case you’re wondering what that is (and the mysterious origins of my kitchen-oriented metaphors) have a look here.Alright, to use an analogy, let’s look at… Onions. Onions are like Data (and Ogres!) in the way that they have layers. Just as there is no one way to cut, slice, or dice onions; it depends on the dish; there is no one way to manipulate data to give results. However, in both cases we can always begin by asking questions.To make this post more meaningful, I’ve included quite a few screenshots so that you can (literally) visualize what we’re talking about. If you’re new to data, Excel, or both: it would help if you sat on your screen and replicated the steps outlined to get a more hands-on feeling for it. (again, quite literally).Before we begin, let me pre

Think of digital advertising a couple of years back, video was new trending topic and channel to become "THE" next thing in the market. Think of it now and Video is still ruling but we have more avenues to explore. More content is being consumed on mobile devices and people are spending more times on their phones. Audio has silently made its way into digital and is now a prominent avenue for advertisers!If you listen to podcasts and suddenly hear the presenter talking about a new product or service they have started liking recently, they make  it sound intriguing and we listen about the same thing throughout the week . The product or the service is now etched to your memory and will be the first recall when you have a need for the same.Another example can be streaming music. Between 2 songs can be an advert about a product or a new app or even another podcast releasing soon! Before we know it, advertisements are reaching us through another of our senses – hearing!! Who knew this w

Hiya,   Once an objective has been set in adcloud, how long does it take to be available in the DSP to set as a goal? 

COVID 19 on one hand has forced the world to be socially distant while on the other hand, it has brought them digitally closer - with 49% of the global population using one or multiple social media platforms. As half of the world becomes active on social media, it is interesting to understand and analyze their demographics and trends –Comparing April YoY active social media users have increased by 8.7%, with 99% users using mobiles for accessSpending more time on social media is the second most popular activity after watching shows and films on OTT platforms Social media usage increased majorly in 16-34 years old age groups with females leading the packPhilippines, Brazil, India, South Africa and China’s social media usage was above the worldwide average usage of 47%Source: Statista.com, Thenextweb.com Let’s now touch upon the top social media platforms from the advertiser’s perspective for the month of April’20. As expected, Facebook is the undisputed leader, with women fore

The Challenge:The Pandemic has limited the consumption worldwide. Nations are trying to figure out ways to counter the menace and with no vaccine in sight for the next few months, it’s a tough road ahead for mankind. From an economic standpoint, the situation is worsening, and we are staring at a recession similar to 2008. This one though, seems considerably deeper and impacting almost all Industries. The reflex action of every individual, country and brands has been to go into hiding and limit expenditures to only essentials.While this worked initially to flatten the curve and save oneself, this solution is not viable in the longer run. The auto brands have realized this and have already started responding to the change by communicating with their customers. Auto brands realize that the virus isn’t going to go away and they need to re-initiate advertising, because people are likely to be hesitant to step out for the next several weeks or months.Auto manufacturers need to qui

Oddly enough, I realized that we are never going to have enough data while I was frantically trying to stuff the day’s leftovers (the COVID Lockdown has ensured that I can’t escape my share of the household chores) into the fridge:“Ahhh if only I had a bigger fridge”. That’s what my mom used to say.Wait… What?That made me realize two things: firstly, that I may not have the fridge that I deserve right now, but instead one that I need (thanks Nolan!) and second: I can make better use of what I already have!!!I can probably guess at what some of you may be thinking: this was supposed to be a post about data and he’s just spent the first three paragraphs rambling about fridges and making oblique comic-book-movie references, report spam!Ok I’ll stop apologizing for analogizing. The fridge is the data. We should be spending our time thinking about the data we already have.The problem is that we often have a lot of it. Too much in fact, so much so that it overwhelms us.How much is actua

Does anyone have any tips or tricks on taking and passing the Adobe DSP Certification exam?  I have over 15 years of experience in digital advertising and DSP's, and have significantly improved the performance on client campaigns, but this exam has me stumped.  I have gone through all of the learning/training materials at least 3x's.  Additional references tend to focus more on search, which I plan to take once i conquer the DSP one. Any help is greatly appreciated.

Similar to Adobe search where there is a help menu embedded into the platform, does the DSP have an equivalent. When i click on help it takes me to the videos but not a help style document like search. 

Is it possible to track Ad ID to differentiate between the results acquired by two different themes of ads ?Or any way to track the Ad's Headline, Description etc ? Or is there any unique label or identifier [such as labels in google ads interface] which can be tracked ? 

Search Engine Optimization (SEO) is an ever-changing field and now it is adopting one of the biggest innovation in computer science: Artificial Intelligence (AI). Search engine is rapidly changing the ranking algorithms and adapting AI techniques which will immensely effect SEO in 2018. As marketers, let’s keep our ammunitions ready to tackle the impacts of Artificial Intelligence on SEO. How Artificial Intelligence Influences SEO?Web marketers have been identifying the impacts and potential AI might have for years. It is a world of endless opportunities ranging from streamlined sales pipeline to programmed systems for SEO and Paid Search. Some of the most predicted effects of Artificial Intelligence on SEO are:AI will capture the content industry and help create high-quality content automatically! Content – writers, are you guys listening?Improvement in the keyword creation with the help of user data and selection of keywords in real-time. Real time data to measure present marketing s

In an unforeseen challenge, we either become hyper-focused or lose all focus. At such a time, our current customers are the best bet for staying profitable in the months to come. Digital engagement is one of the strongest lever for any organization, today. Prioritizing clear, consistent, and empathetic messaging across digital channels helps and I have outlined some of these ways to retain customers and strengthen the relationship further during the Coronavirus outbreak.Communicate & outreach: Enhance your communication to support meaningful relationships. Communicate with clients proactively and help them with immediate challenges and build long term loyalty. Increase proactive, personalized, and timely communication aligned to customer context. Your regular updates can show you care and are there for them. Most crucial now is to be authentic with your customers about the challenges you’re facing while reinforcing your commitment to serving them through personalized communications

Help shape the future of Adobe Experience Cloud!The all-new Adobe Experience Cloud Customer Feedback Panel provides you opportunities to talk about the topics you care most about and help set the vision for Adobe Experience Cloud applications. You will have the opportunity to engage directly with Adobe product and development experts who are building Adobe Experience Cloud applications and services, and you'll receive updates on how your feedback is being integrated.As a member of our feedback panel, you will get invitations to participate in a wide variety of feedback activities (surveys, usability tests, product previews, strategic roadmap discussions and beta tests). Through these activities, you will have a direct connection to the Product Managers, designers, and developers who create the products you use every day, and have the opportunity to learn from fellow customers. We've always valued feedback from our customers via UX, Beta Testing, Customer Advisory Board and so on.

Hi,We want to connect adobe creative cloud with some of our core products, So I need complete documentation of creative cloud API documentation. API from which I can get following data Receive updates on assetsReceive updates on folders Regards Ankit 

We currently have few Adcloud pixels deployed via GTM (Google Tag Manager). We now have Adobe Launch provisioned and would like to migrate Adcloud pixels to Adobe Launch from GTM. As per the below documentation, it appears the best way to deploy Adcloud tags are via the Advertising Cloud Extension in Adobe Launch.https://exchange.adobe.com/experiencecloud.details.100155.adobe-advertising-cloud-launch-extension.htmlis there any other documentation that will provide some assistance on how to create conversion/audience tags using this extension?Thank you for your assistance.

Boost your skills and get the knowledge needed to get ahead.  Don’t miss the opportunity to get the training you need to make the most of your Adobe Experience Cloud solutions. At Summit, you’ll discover new ways to create more amazing customer journeys and learn from the industry experts with tips and tricks needed to advance your career. With your choice of either one or two-day trainings, you can choose a course with focused instruction and practical exercises that best fits your needs. Learn, be inspired, and train at Adobe Summit. Learn more & Register

Do anybody have an idea about sokrati pixel ? How this tag usually triggered for PPC searches? Is there any relation between sokrati and everesttech.net pixel which is the media optimization tracking pixel.