Adobe Advertising

Hi all! I'm a student who's trying to gather research about competitive ad tech solutions. Could you share for me how/ why you/your company started using Adobe Advertising Cloud? Or, if you weren't the decision maker, how would you describe your experience with it? Any information on your role/ responsibilities would be appreciated! 

Our Adobe Digital Experience Communities are the heartbeat that connect, engage and empower our users to create game-changing digital experiences leveraging Adobe solutions. To help us continue to elevate your experience and inspire others to do more in our Communities, we are renaming the Adobe MVP program to Adobe Community Advisors.    The Community Advisor program is designed to recognize our most engaged, passionate, and supportive Digital Experience Community members. Community Advisors will mentor, encourage, and facilitate Community participation, share their product expertise, knowledge, and reinforce the Communities as the primary peer-to-peer resource for Experience Cloud customers. User needs to achieve level 6 in the Experience League communities to apply.    Please complete the Community Advisor Interest Form using the link below:   APPLY HERE   COMMUNITY ADVISOR PROGRAM BENEFITS&nbs

  Exceptional customer experiences, game-changing digital transformations, and new opportunities identified and realized. These are what the Adobe Experience Maker Awards illuminate and elevate. If you have outstanding digital transformation results to share, now is the time to shine. Apply for any of the 15 award categories from March 1 through April 30. In May, finalists in each category and region will be announced and voting for the peer-recognized Maverick award will begin. In June, watch our virtual gala event where all winners will be announced and celebrated. Step into the spotlight — submit applications for the 2021 Experience Maker Awards today. Apply now

Work for an Adobe Partner in a sales role? Make sure to join the Solution Partner Program for free on-demand training, Experience Cloud sales accreditations you can earn in under a few hours, and our new library of Sales Plays!We’re excited to share a set of 20 new Sales Plays for Adobe Experience Cloud for you to use in 2021. Each Sales Play gives you the background and resources you need to best position Adobe Experience Cloud technology to prospects and clients. Check out the new resources to solve your clients’ tactical challenges and successfully tackle even more complex problems around digital transformation.  Sign in to or join the Solution Partner Program to explore these new sales plays. 

  ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS   After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adobe!    QUIZ DETAILS: 1. The quiz will run from 14th September 2020 to 25th September 2020. 2. 1 question will be posted on every working day (Mon-Fri), a total of 10 questions 3. Participants can join the quiz anytime and answer the questions. For example, one can join the quiz on the 5th day and answer previous 4 questions as well.    HOW TO PARTICIPATE:  1. Sign in to the community by clicking on 'Sign in' at t

  ADVERTISING CLOUD COMMUNITY BRINGS YOU COMMUNITY Q&A COFFEE BREAK! We'll be joined by Nick Mclachlan aka @nickmclachlan , Product Marketing Manager for Adobe Advertising Cloud, who will be signed in here to the Advertising Cloud Community to chat directly with you on this thread about your questions pertaining to Connected TV.   Check out this Video message from Nick:    Requirements to participate (think of this as the Community equivalent of an AMA, (“Ask Me Anything”): Must be signed in to the Community during the 1-hour period Must post a Question about Connected TV THAT'S IT!   INSTRUCTIONS Click the blue “Reply” button at the bottom right corner of this post Begin your Question with " @nickmclachlan  " When exchanging messages with Nick about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Nick

ADVERTISING CLOUD COMMUNITY QUIZ PARTICIPATE NOW TO WIN EXCITING REWARDS   The Advertising Cloud Community brings you yet another opportunity to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adobe!    QUIZ DETAILS: 1. The quiz will run from 10th August 2020 to 21st August 2020. 2. 1 question will be posted on every working day (Mon-Fri), a total of 10 questions 3. Participants can join the quiz anytime and answer the questions. For example, one can join the quiz on the 5th day and answer previous questions as well.    HOW TO PARTICIPATE:  1. Sign in to the community by clicking on  at the top right. If you are a new visitor, create an acco

We are in the #covid situation and we are #stayinghome. There is no doubt #social-distancing is necessary for the health of all communities. But at the same time, it is heart-breaking for small and medium business to cope with the fact that there are few customers, less activities and lesser revenue. Reality bites real hard when the future is uncertain, and no hashtags help! While the customers are facing the covid-struck reality, so are the marketers. The pandemic has challenged marketers of all sizes to rethink the types of campaigns they want to run. With shift in consumer behavior, it makes less sense to spend in media that do not have an audience. This change in people’s consumption of advertising has forced the marketers to engage and experiment with out of the box solutions.Let’s look at what was perceived early this year on brands that would be most impacted:Quarantines in countries around the world have forced people to stay indoors, seizing this opportunity, marketers ha

Hello Folks,    We will be sharing the latest and greatest in the Advertising space on this thread. Highly recommend you to bookmark this page. 

Numerous Names but Functions Same – Confused?Programmatic has transformed the way we buy & sell ad inventory in real-time without traditional human intervention. It is now a thing of the past when we used to associate programmatic to “remnant inventory” or “unsold inventory”.  Now the media planners enjoy the privilege to choose & complement their media buy with exclusive, custom, live streaming & premium inventory. As the audience marketing strategies getting sophisticated, advertisers started looking beyond RTB and using various programmatic RTB bridges to facilitate media transactions. Hence, this space is cluttered with a lot of tech terms used interchangeably such as “programmatic direct”, “pragmatic premium”, “Deal ID buy” & “private deals” etc. It is important to understand different programmatic transactions so we can utilize programmatic traditional media along with popular Ad formats & inventories (CTV, OTT, Audio, etc.) in media plans effectively.&nb

  This Thursday, June 25 at 5 PM PT, join us as we celebrate the 2020 Adobe Experience Maker Awards and reveal our 14 customer award winners!    Special guests for our live virtual awards gala include: Adobe Insider, Katie Martell who will be our MC along with Max Long, SVP of Adobe Customer Solutions and Marissa Dacay,, Sr. Director of Global Enterprise Marketing who will be revealing each of our award finalists and winners.   In addition, we'll be joined by Steve Kerr, 8-time NBA Champion and Head Coach of the Golden State Warriors as well as having a special performance from 2-time GRAMMY® Award-Winning Recording Artist, Academy Award-Winning Actress, and Humanitarian, Jennifer Hudson!   RSVP for the awards here: https://lnkd.in/gtU96uk

#UpcomingWebinarsAlertAs we’re seeing Search Advertising starting to increase again, our team will be putting on a series of webinars to help with key parts of Advertising Cloud functionality to make sure we hit the ground running as the market scales up. These will help with aspects of performance such as responding to demand post-COVID, monitoring your campaigns effectively, and forecasting future performance. These webinars will be scheduled in EMEA Friendly hours. Please find a list of the sessions below and register your interest to attend at the following link: https://forms.gle/YbECM1m1Np5srVds9. Details of the session will be sent to you after signing up. Post-COVID Planning & Portfolio Settings: As the market develops there are certain settings to consider that can help you get the best performance from your campaigns.Monitoring Portfolio Performance, Tools & Best Practices: There are a variety of portfolio tools available to monitor performance and improve p

 Image Source: unsplash.comTom Fishburne said that “The best marketing doesn’t feel like marketing”.It is the storytelling by a marketer that transforms the consumer’s attention to an impactful everlasting trust and loyalty for the brand. And, CTV has evolved as a prolific medium for storytelling in this new normal.As physical mobility has come to a halt, CTV consumption increased exponentially across the globe. Sophisticated marketers are utilizing this time to re-think media strategy, to capture massive digital engagement through CTV.As per the data points of Pixalate, more than 200 million consumers across US opted for OTT video content in 2019. And, close to two third of these consumers are traced to CTV. Also, globally a 232% rise was noticed across the OTT and CTV landscape.This surge in demand of this platform reflects that this quality consumer attention can be beneficial for a marketer to drive impactful CTAs. Another company Innovid in their study “The State of Connected

Display Advertising has come a long way. What started as traditional direct advertising, moved towards ad networks. The tech in display Advertising then progressed to the automation of buying and selling digital media which is famously known as Programmatic advertising. Programmatic advertising paved the way for a unique type of digital marketing called Performance advertising or Performance Marketing or performance display Marketing.What is Performance Advertising?It is a form of digital advertising that is result-driven. The ‘result’ or ‘Conversions’ here could be clicks, leads, sale, downloads, etc. The advertiser pays for these results and not just for the impressions that lead to these “results”. This is appealing for the advertisers because it is Quantifiable and Equitable. They pay for what they get.Here are a few best practices that advertisers should keep in mind before signing up for a performance campaign.Drive branding and Consideration – While performance campaigns are con

Hi all We used Storify to summarise several events we put on, and embedded those on our site. We never received the notice from Storify when it was closing down, and have only just realised what's happened. Given Adobe acquired prior to that, just hoping there might be some way to recover our data from Adobe, if anyone has any ideas?  Thanks so much! 

Without any doubt, these are the tough times we are going through or perhaps the strangest! Everyone seems to be affected and figuring out a way to make it through.As modern humans we’re confused now more than ever, not because of the variety of choices – which we are used to, but because our choices are now limited and suddenly, all the rationale and logic to make those choices seem to be not enough. As businesses, we are struggling to decide whether to continue to invest or pull back the budgets from various active initiatives, to keep the business running.This has left us thinking – what can we do to make the best use of the situation? For the rest of the blog, we will try to get an understanding of factors that influence the transformation of your business during and post-COVID era and how can we make use of those for the overall benefits of your organization.Engagement with Target Audience One of the key elements of this all hustle bustle is to keep up engagement with target audie

Hi everyone, I’m back with the second edition of Demystifying Data. In this one we’re exploring How to look at our data by examining Why we’re looking at it in the first place, continuing the Less Is More (LIM) approach. In case you’re wondering what that is (and the mysterious origins of my kitchen-oriented metaphors) have a look here.Alright, to use an analogy, let’s look at… Onions. Onions are like Data (and Ogres!) in the way that they have layers. Just as there is no one way to cut, slice, or dice onions; it depends on the dish; there is no one way to manipulate data to give results. However, in both cases we can always begin by asking questions.To make this post more meaningful, I’ve included quite a few screenshots so that you can (literally) visualize what we’re talking about. If you’re new to data, Excel, or both: it would help if you sat on your screen and replicated the steps outlined to get a more hands-on feeling for it. (again, quite literally).Before we begin, let me pre

Think of digital advertising a couple of years back, video was new trending topic and channel to become "THE" next thing in the market. Think of it now and Video is still ruling but we have more avenues to explore. More content is being consumed on mobile devices and people are spending more times on their phones. Audio has silently made its way into digital and is now a prominent avenue for advertisers!If you listen to podcasts and suddenly hear the presenter talking about a new product or service they have started liking recently, they make  it sound intriguing and we listen about the same thing throughout the week . The product or the service is now etched to your memory and will be the first recall when you have a need for the same.Another example can be streaming music. Between 2 songs can be an advert about a product or a new app or even another podcast releasing soon! Before we know it, advertisements are reaching us through another of our senses – hearing!! Who knew this w

COVID 19 on one hand has forced the world to be socially distant while on the other hand, it has brought them digitally closer - with 49% of the global population using one or multiple social media platforms. As half of the world becomes active on social media, it is interesting to understand and analyze their demographics and trends –Comparing April YoY active social media users have increased by 8.7%, with 99% users using mobiles for accessSpending more time on social media is the second most popular activity after watching shows and films on OTT platforms Social media usage increased majorly in 16-34 years old age groups with females leading the packPhilippines, Brazil, India, South Africa and China’s social media usage was above the worldwide average usage of 47%Source: Statista.com, Thenextweb.com Let’s now touch upon the top social media platforms from the advertiser’s perspective for the month of April’20. As expected, Facebook is the undisputed leader, with women fore

The Challenge:The Pandemic has limited the consumption worldwide. Nations are trying to figure out ways to counter the menace and with no vaccine in sight for the next few months, it’s a tough road ahead for mankind. From an economic standpoint, the situation is worsening, and we are staring at a recession similar to 2008. This one though, seems considerably deeper and impacting almost all Industries. The reflex action of every individual, country and brands has been to go into hiding and limit expenditures to only essentials.While this worked initially to flatten the curve and save oneself, this solution is not viable in the longer run. The auto brands have realized this and have already started responding to the change by communicating with their customers. Auto brands realize that the virus isn’t going to go away and they need to re-initiate advertising, because people are likely to be hesitant to step out for the next several weeks or months.Auto manufacturers need to qui

Oddly enough, I realized that we are never going to have enough data while I was frantically trying to stuff the day’s leftovers (the COVID Lockdown has ensured that I can’t escape my share of the household chores) into the fridge:“Ahhh if only I had a bigger fridge”. That’s what my mom used to say.Wait… What?That made me realize two things: firstly, that I may not have the fridge that I deserve right now, but instead one that I need (thanks Nolan!) and second: I can make better use of what I already have!!!I can probably guess at what some of you may be thinking: this was supposed to be a post about data and he’s just spent the first three paragraphs rambling about fridges and making oblique comic-book-movie references, report spam!Ok I’ll stop apologizing for analogizing. The fridge is the data. We should be spending our time thinking about the data we already have.The problem is that we often have a lot of it. Too much in fact, so much so that it overwhelms us.How much is actua

Search Engine Optimization (SEO) is an ever-changing field and now it is adopting one of the biggest innovation in computer science: Artificial Intelligence (AI). Search engine is rapidly changing the ranking algorithms and adapting AI techniques which will immensely effect SEO in 2018. As marketers, let’s keep our ammunitions ready to tackle the impacts of Artificial Intelligence on SEO. How Artificial Intelligence Influences SEO?Web marketers have been identifying the impacts and potential AI might have for years. It is a world of endless opportunities ranging from streamlined sales pipeline to programmed systems for SEO and Paid Search. Some of the most predicted effects of Artificial Intelligence on SEO are:AI will capture the content industry and help create high-quality content automatically! Content – writers, are you guys listening?Improvement in the keyword creation with the help of user data and selection of keywords in real-time. Real time data to measure present marketing s

In an unforeseen challenge, we either become hyper-focused or lose all focus. At such a time, our current customers are the best bet for staying profitable in the months to come. Digital engagement is one of the strongest lever for any organization, today. Prioritizing clear, consistent, and empathetic messaging across digital channels helps and I have outlined some of these ways to retain customers and strengthen the relationship further during the Coronavirus outbreak.Communicate & outreach: Enhance your communication to support meaningful relationships. Communicate with clients proactively and help them with immediate challenges and build long term loyalty. Increase proactive, personalized, and timely communication aligned to customer context. Your regular updates can show you care and are there for them. Most crucial now is to be authentic with your customers about the challenges you’re facing while reinforcing your commitment to serving them through personalized communications

Help shape the future of Adobe Experience Cloud!The all-new Adobe Experience Cloud Customer Feedback Panel provides you opportunities to talk about the topics you care most about and help set the vision for Adobe Experience Cloud applications. You will have the opportunity to engage directly with Adobe product and development experts who are building Adobe Experience Cloud applications and services, and you'll receive updates on how your feedback is being integrated.As a member of our feedback panel, you will get invitations to participate in a wide variety of feedback activities (surveys, usability tests, product previews, strategic roadmap discussions and beta tests). Through these activities, you will have a direct connection to the Product Managers, designers, and developers who create the products you use every day, and have the opportunity to learn from fellow customers. We've always valued feedback from our customers via UX, Beta Testing, Customer Advisory Board and so on.

Boost your skills and get the knowledge needed to get ahead.  Don’t miss the opportunity to get the training you need to make the most of your Adobe Experience Cloud solutions. At Summit, you’ll discover new ways to create more amazing customer journeys and learn from the industry experts with tips and tricks needed to advance your career. With your choice of either one or two-day trainings, you can choose a course with focused instruction and practical exercises that best fits your needs. Learn, be inspired, and train at Adobe Summit. Learn more & Register