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santhara
santhara
Level 2
Aug 8, 2016 7:28 AM UTC
Solved

Improve Conversion Rates

Can you share a few best practices on how to improve conversion rates, using AMO?

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jkelson44
jkelson44Accepted solution
Level 2
Aug 10, 2016 12:17 AM UTC

Hi suzanne14995!

A few of the things that I have done that have helped conversion rates are the following:

- Implement sound account structure

- Raw search query mining for positive and negative KWs

- Ad copy testing

- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolios

 

Let me know if you have any specific questions!

Josh

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2 replies

jkelson44
jkelson44Accepted solution
Level 2
Aug 10, 2016 12:17 AM UTC

Hi suzanne14995!

A few of the things that I have done that have helped conversion rates are the following:

- Implement sound account structure

- Raw search query mining for positive and negative KWs

- Ad copy testing

- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolios

 

Let me know if you have any specific questions!

Josh

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Adobe Employee
ManuMalhotraAdobe Employee
Adobe Employee
Aug 17, 2016 11:14 AM UTC

Hi there!

Thanks Josh for adding in valuable inputs here.

Along with AMO, you also get access to tools such as match type split checker/tool. It provides you with match type split and its % contribution to cost as well as revenue for each portfolio. With this analysis you can focus on which portfolios need most attention and are lagging in exact match type (most desirable) contribution to cost as well as revenue.

 

Joy!

Manu

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