Adobe Analytics

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like components, panels, and visualizations to your project. The option to temporarily open the left panel by hovering over one of the icons on the far left is no longer available. Instead, simply click one of these icons to keep the panel open, then click the same icon to close it. Customer Journey Analytics B2B Edition: Customer Journey Analytics B2B Edition helps B2B companies align their marketing, sales, and product teams by providing actionable account insights that drive revenue growth. With the account placed at the center of the data model, all analysis focuses on the account journey. Adding a new layer of entities (accounts, opportunities, and buying groups) on top of p

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources and long sales cycles make it tough to see, let alone optimise the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing-, sales- and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition   Why this release matters CJA B2B gives analysts, marketers and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account and opportunity levels, delivering multi-layered journey analysis in minutes instead of months.    Key capabilities 360° account journeys, out of the box: Connect CRM

Streamlined Navigation The Table of Contents provides clickable links that allow users to quickly navigate through different panels and visualizations within a dashboard. Previously, dashboard viewers had to scroll through the entire dashboard to gain an understanding of its components. This often made it challenging to get a high-level overview of key insights. With the Table of Contents, you can instantly see and access the major sections of your dashboard. This improves usability, especially for complex reports with multiple panels and visualizations. High-Level Overview at a Glance One of the most significant benefits of the Table of Contents is its ability to offer a structured, high-level view of your dashboard. For example, if your first Freeform table provides an overview of '2024 Summary Numbers,' this will appear at the top of the Table of Contents. Beneath this, you’ll find an indented title representing the name of your initial Freeform table within the Freeform panel. This

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace. Key Highlights: Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivity Availability: This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended).   Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics

As of June 7, 2023, improved Bot Reporting is now available in Workspace. Adobe has now introduced a ‘Bot name’ dimension shows the names of bots that were detected using Bot rules. These rules can be default IAB rules, or custom bot rules that your organization configures. It is helpful in cases where you want to learn more about what bots are visiting your site, or which bots generate the most traffic.  The Bot Name dimension is an Adobe provided component. Using the Bot Name dimension, you will see the names of the bots detected or custom bot rules supplied. Bot Name should only be used with Bot Page Views and Bot Occurrences. If this dimensions is used with any other Analytics metric, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Page Views began between February 26 and March 10, 2023; as a result, any reporting window prior to this date will not have data. The Bot Page Views metric shows the number of

Hello Adobe Analytics/Activity Map Users,   The Activity Map v3 extension is now available. It is released September 2024.   Take a look at the Current Adobe Analytics release notes here: https://experienceleague.adobe.com/en/docs/analytics/release-notes/latest?lang=en   To download the Activity Map v3 extension, Navigate to Tools > Activity Map > Download Activity Map

Adobe has just introduced a powerful new capability for marketers: the Adobe Data Insights Agent. This innovation is designed to democratize access to journey performance trends, enabling every marketer, not just analysts, to make data-driven decisions with ease. What’s New? Data Insights Agent not only simplifies insight generation for marketers by enabling them to query data and generate visualizations from scratch using natural language, but it also enables them to make changes to previously built visualizations and to build analyses iteratively. With Data Insights Agent, organizations can: Empower marketers to self-serve data for informed decision-making — ensuring marketing efforts are tested, optimized, and accessible to all. Uncover intricate patterns and insights human analysts might overlook, maximizing customer experience and business profitability. Eliminate bottlenecks by reducing dependencies across teams and allowing data analysts to focus on deeper and more strateg

We’re continually inspired by how you use Adobe Analytics to drive impact. Your experience can help others make confident, informed decisions, and we’d love to hear from you! If you’ve used Adobe Analytics, please take a few minutes to share your thoughts in a peer review on G2 or TrustRadius — or both! As a thank-you, you’ll have the option to receive a $25 gift card. (Just a quick note: reviews should be unique to each site.) 👉 Leave your G2 review here👉 Leave your TrustRadius review here Thank you for being such an engaged and thoughtful part of our community — your voice truly makes a difference! Questions? Reach out anytime at dxpeerreview@adobe.com. Warm regards, The Adobe DX Peer Review Team