since ‎01-06-2017
3 hours ago
edwardb89593165
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Re: Creating segments based on belonging to traits in sequence
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edwardb89593165

edwardb89593165
- Adobe Audience Manager
Thanks. They might have been talking about Analytics, as there seems to be some information about sequential segmentation via AA (i.e. someone visits website from country X followed by country Y), which could be used to create an Analytics segment that can be pushed into AAM, however in many cases I'm basing a segment on a pixel trait on a 3rd party site, which rules out the AA solution. I've searched through the AAM documentation and help to see if it can be done via AAM only and can't seem to ...

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Creating segments based on belonging to traits in sequence
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edwardb89593165

edwardb89593165
- Adobe Audience Manager
I work in destination marketing and am trying to use AAM to assist in working out the effectiveness of our marketing. I think a possible solution would be to generate segments based on sequential trait rules but am not sure how to do this.For example:Trait 1 - User is not located in XTrait 2 - User is located in XThe segment logic I'd like to build is that the user originally belonged to trait 1, then qualified for trait 2 (i.e. person not located in destination views our website from their home...

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