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aakash_kumar1
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Re: AMO Queries
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- Adobe Advertising Cloud
Answering question 2 and 7 left by the above poster. 2. Adobe Audience Manager and AMO: Please explain the union and intersection of functionalities. Were they used to exist separately earlier and now merged in to one product?When do we use one product than other? - Audience manager is a DMP you can use to create segments. You can collect first party audience data as well as import 2nd and 3rd party data pool and use these segments to run your online display programmatic campaigns. Both of the p...

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