Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

madhuri_immanen
Community profile madhuri_immanen Level 1
Job title here
Location here
1 BADGE
Level 1

Level 1

Learn more
Joined the community 30-05-2017 6:33:02 AM
Offline
Top badges earned by madhuri_immanen
Customize the badges you want to showcase on your profile
Re: Search and Content
Avatar
Affirm 1
Level 1
madhuri_immanen
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

1 solution
Top badges earned
Affirm 1
View profile
madhuri_immanen
- Adobe Advertising Cloud
In theory, the lesser the number of Portfolios, the better it is.According to the true Portfolio Theory Approach, you should have Search and Content in one Portfolio. And depending on how they contribute to the objective that has been set, the Media Optimizer will figure out the best way to spend across the two.But search engines sometimes make algorithmic changes to one of its networks and not the other. To prevent changes on the content network from affecting spend on search, and vice versa, s...

Views

811

Likes

0

Replies

0