Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

madhuri_immanen
madhuri_immanen
Offline

Badges

Badges
2

Accepted Solutions

Accepted Solutions
1

Likes Received

Likes Received
0

Posts

Posts
1

Discussions

Discussions
0

Questions

Questions
1

Ideas

Ideas
0

Blog Posts

Blog Posts
0
Top badges earned by madhuri_immanen
Customize the badges you want to showcase on your profile
Re: Search and Content - Adobe Advertising Cloud 15-10-2015
In theory, the lesser the number of Portfolios, the better it is.According to the true Portfolio Theory Approach, you should have Search and Content in one Portfolio. And depending on how they contribute to the objective that has been set, the Media Optimizer will figure out the best way to spend across the two.But search engines sometimes make algorithmic changes to one of its networks and not the other. To prevent changes on the content network from affecting spend on search, and vice versa, s...

Views

912

Likes

0

Replies

0