I am transitioning to Adobe Campaign from Marketo, and am wondering if
lead scoring/life cycle management is possible within Adobe.If anyone
has experience setting up lead scoring within Adobe, I would appreciate
some insights into how/where I can get started.Any insight is much
appreciated!Thanks,Steve
Thanks Vipul! That makes sense and is helpful.Just so I can understand,
can this type of filter also be set up in the program scheduler by
setting the "Maximum Number Of Iterations" as 1. Or is "Maximum Number
Of Iterations" used to control something else?Thanks!Steve
I am new to Adobe and trying to understand all the functionality.Can
someone please explain the difference between a Query and Incremental
Query, and a potential example use case?As far as I can tell, the
incremental query can be used to ensure that someone only enters a
workflow if they haven't already entered it before. But it seems like
you can control that in the Scheduler, so I am just trying to make sure
I understand the differences and use cases.Thanks so much for any
insights!!Steve
Thanks so much Amit -- I appreciate the thoughtful response!!I am only
on day two in Adobe, so I have a lot to learn. From what I can tell,
your assessment is right on the money -- the biggest adjustment is that
I do not have a background in Java, so that is one thing I am definitely
going to have to learn (Java scripting was not necessary in Marketo, but
from what I can tell, it seems to be critical to true dynamic marketing
in Adobe).Best of luck in your deep dive into Marketo. I can tell you
...
Does anyone in the community have experience in both Marketo and Adobe
Campaign?I am brand new to Adobe (today is my first day using it), but
have a heavy background in Marketo. I am wondering how other people have
found the transition from Marketo to Adobe-- does a background in
Marketo lend itself to success within Adobe? How steep is the learning
curve when making that transition? Any tips or documentation that might
be useful for someone coming over from another platform?I am used to
knowing...
