Many impactful campaigns, like newsletters and daily promotions, run on batch schedules using Adobe Journey Optimizer’s Read Audience activity. This blog goes beyond the basics to explore key guardrails and best practices, providing a behind-the-scenes look at how to design highly reliable and scala...

Streamline your campaign and journey launches in Adobe Journey Optimizer with integrated approvals that speed up decisions, ensure governance, and boost confidence. Discover three proven strategies to leverage approvals for managing urgent campaigns and journeys, and for resolving policy conflicts w...