What are the ML algorithms run and determine the outcome of segmentation, personalization e.t.c.Do we have any document to refer ?  

Hi Team,I want to earn knowledge and certification for Adobe CDP. I do not have exposure or access to any Adobe tool, though I have an experience in Data & Platforms and an understanding of Marketing Analytics (RFM, recommender system, Segmentation, Churn analytics e.t.c. Please suggest the material...