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schmisajoe82
schmisajoe82
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  • 25-11-2022
    My evar123 is directly populated with the query string parameters via Adobe Tags. So if I want to use a variable instead of the query parameters directly in the processing rules: You would recommend me using Tracking Code / evar0 with its default setting for expiry and allocation? This solution woul...

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  • 25-11-2022
    Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. g. "sea_campaign1_ad2". Let's call this evar123, as in the example above. In the Marketing Processing Rules I use this evar123 to identify the channel as "SEA" (= Marketing Channel) to populate ...

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  • 25-11-2022
    Thanks, @yuhuisg. Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation. So, in order to have the Attri...

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  • 24-11-2022
    Thank you, @VaniBhemarasetty! 😀 Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings." Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to t...

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  • 24-11-2022
    Hi guys, this is my first post here. Nice to meet you! I hope you can help 🙂 In the Marketing Channel Processing Rules I use the following rule: If all of the following are true: evar123 starts with "sea_" Then do the following: Identify the channel as SEA Set the channel's value to evar123 (In my ...

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