I’m using the adobe average time on site metric with the month dimension in a table and I have a total number of 4 minutes and 0 seconds but when I look at the same metric paired with the Page URL or Page dimension the total of the average time spent on site is significantly lower (approx 1 minute)....

Would you know if the performance metrics from Google Display Network especially pointing to Display Ads can be integrated into Adobe Analytics with Advertising Analytics?Thank you,Elena

Is there an industry standard that could tell us how much percentage of unspecified traffic (from the tracking code dimension) should be allocated to the campaign performance results taking into consideration known issues that might interfere with the campaign parameters being lost?