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fj81
fj81
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Re: Merchandised search eVar with binding events - Adobe Analytics 22-08-2022
Hi Jennifer, Thanks for you all your help. Much appreciated. Thanks, Franc

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Re: Merchandised search eVar with binding events - Adobe Analytics 22-08-2022
Jennifer, another question I forgot to ask. When we perform a search a couple of events are being set (event6 and event12) both indicate that user has performed search. eVar5 (currently merchandised) captures search term. When I look at the Adobe UI, I no longer can see the e16 and e12 despite the fact that these are set in the same image request (see screenshots below). By any chance you can explain why is this happening ? Can't fully understand. Thanks It appears that all instances of event6 /...

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Re: Merchandised search eVar with binding events - Adobe Analytics 22-08-2022
Hi Jennifer, Thanks for the above. Quick question - if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. Does the transaction need to happen during the same visit in order to attribute search term(s) to the specific product purchase ? Example would be a visitor comes to the site, searches for a something and subsequently adds the found item to the basket. Comes back next day and completes the purchase. Thanks, Franc

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Re: Merchandised search eVar with binding events - Adobe Analytics 19-08-2022
Hi Jennifer, Thanks for the above. The initial idea was to track all search terms and attribute revenue to the search terms which resulted in prodView or scAdd. Now, I have noticed that in my current set up only keywords which resulted in prodView or scAdd are recorded (and the ones which did not result in a product view or add to cart are added to the "unspecified" column in adobe). AC - I still want to see all keywords tracked, but I would also want to get a correct revenue allocation (instead...

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Merchandised search eVar with binding events - Adobe Analytics 17-08-2022
Hi all, I have a merchandised eVar which captures a search term. eVar is being set on the pageLoad. It has been implement using conversion variable syntax. Binding events are "prodView" and "scAdd". It appears that only search terms which were followed / resulted in binding events are being recorded. Could anyone share their thoughts / observations on the above ? Thanks

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