We have integrated all the products of Marketing cloud (Campaign
Classic/AAM/AEM/AT & AA) with our site and CRM as Salesforce which is
not integrated with the website, we are planning our lead strategy and
considering salesforce to manage and scoring of the leads .To generate
lead from our website should i go with option 1 or option 2? 1)
Integrate AEM directly with Salesforce and send the lead details also
lead duplication logic will be handled in Salesforce2) Campaign
Integration with AEM is a...
I am new to Adobe Launch, there are many requests coming from marketing
team for which i have to add multiple tags in, my question is, whether I
have to be conservative adding these tags in our application? Ultimately
adding more and more tags will definitely impact the homepage
performance.Are there any best practices or strategy i have to consider
before i start adding all these pixels/tags in my application?
Hi Craig, We have Adobe Experience Manager(AEM), Adobe Campaign(AC),
Adobe Analytics(AA) and Adobe Audience Manager(AAM). AA is integrated
with the website on AEM and generates the Adobe Marketing Cloud Visitor
Id. AA in turn sends the data to AAM through Server forwerding. We are
now planning to integrate AC to the remaining products so that we can
achieve the use case of linking visitorId with profile on click of a
link in e-mail.