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juliezhou

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Is the total number of first launches in a time period supposed to be the same as visits in that same time period where First Launches = 1?

byjuliezhou
in Adobe Analytics Questions 5/24/24

I am comparing the Adobe OOB First Launches metric to a visit-based segment to capture visits with a first launch (screenshot below). Should the two counts be the same? I am seeing first launches is only ~1% of visits with a first launch.

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